By Eran Nir, Founder & Owner, One Man Show LTD.

Between the spring blossoms and the new season, we’re all hunting for that next growth engine. AI has become the “obvious” partner for this journey, but is it the driver or just the GPS? Just before you rush into full automation of your growth strategy, here’s some food for thought. But if you’ll allow me to skip straight to the punchline: Real growth doesn’t happen on autopilot.
A few weeks back, I came across a PR piece from a startup I used to advise. They proudly showcased POC images as ‘full machine automation.’ As someone who was actually involved in that POC — I’ve got news for you. It wasn’t exactly ‘pure’ AI. Those results had a human designer’s hand and a very real creative mind all over them.

About the Author: Eran Nir is the founder and owner of One Man Show LTD., providing Fractional Creative Marketing services specializing in performance creative and Brand Experience in the B2B world.