Introducing G-CMO B2C
Israel is known as a B2B powerhouse. Cyber. SaaS. Infrastructure. Deep tech. The model worked, and the world knows it.
But here’s the truth: Israel was always B2C. We just never called it that. Waze. Moovit. Fiverr. Monday. Products that hundreds of millions of people love. The talent was always here – it just worked inside B2B companies whose end users were humans.
And now the economics shifted. Two years ago, building a B2C company meant carrying heavy infrastructure before you’d proven anything. Today, a lean team with AI – or honestly, one very motivated person – can build in months what used to take a year.
Which means the global playbook is being rewritten in real time. Creator economy. Community-led growth. TikTok-first brands. This is the new B2C. And Israeli founders – built on agility, fast testing, and global-from-day-one – are exactly the profile this moment requires.
So we asked ourselves: where does an Israeli B2C marketer going global actually go? B2B has forums, communities, shared knowledge. B2C? There was no room. No table. No conversation.
Until now.
So we’re building G-CMO B2C. Because the line between B2B and B2C is starting to blur – and the Israeli global B2C scene deserves its own table.
If you’re B2C and we don’t know you yet – make some noise, so we know to invite you.
