By Eran Nir, Founder & Owner, One Man Show LTD.

It started with a 30-second video campaign I crafted with Appcharge — roughly 90% AI-generated. Character animation, music score, voiceover, in-mockup UI. All of it. A few years ago, this spot wouldn’t just carry an 800-1000% higher price tag — the entire process would have dragged on for a month longer with dozens of tedious back-and-forths.

Icelandair recently released an excellent campaign — minimal AI touch, maximum relevance. Only a human creative brain could come up with: “Iceland is so beautiful, it looks like it was created by AI.” From there, brilliant human casting and meticulous direction that no AI platform could achieve.

About the Author: Eran Nir is the founder and owner of One Man Show LTD., providing Fractional Creative Marketing services specializing in performance creative and Brand Experience in the B2B world.