Professional experience:
I started my career as a submarine officer, where I learned how to manage small, talented and highly motivated teams. I then went to study at Tel Aviv University’s faculty of Law, completed my LLB, and continued for an MBA at INSEAD. Following my degree I spent a few years in London, working as a strategy consultant for Accenture. Since my return to Israel, I’ve been working as a marketing & business development executive in B2B growth companies. In my recent roles I served as the VP of Marketing at Optitex (sold to EFI) and as the CMO at vcita. I recently joined WSC Sports, a leading sports-tech company which developed an AI based platform that automates the creation and distribution of highlights for over 300 leagues and broadcast partners across the globe. As the VP of Marketing, I’m focused on building our team, developing the pipeline, supporting growth with existing customers and establishing our brand.
On a personal note:
I live in Sde Warburg, married to Hadar, father of Noa, Lia and Gur. I admire nature’s beauty, and try to stay close whenever I can, whether at home or whilst traveling.
Great marketing for me is:
A great team, pursuing the right strategy, building a strong brand and a healthy pipeline. The culmination of many small, well-knit, marketing activities that support the company’s most strategic goals.
Expertise:
Strategy, Content, Branding , Demand Gen, Regional Marketing
