Discover a collection of blog posts - G-CMO

G-CMOers Blogging

G-CMOers Blogging

Our members are talking about things that are worth listening to. Discover a collection of blog posts for our members discussing some of the top techniques, hacks, and processes.

Building Cyber Resilience in a VUCA World

As cyber attacks becoming evermore sophisticated and frequent, production environments are in constant flux and a level of resilience is crucial to withstand the onslaught.

When NOT to ABM

If ABM is a well-defined and closed lake of use-cases and target audience, how would you know to define a different puddle to experiment?

The New C-Level Players: The Value Cyber Experts Add To The Board

Every executive team — regardless of company size — cares about business risk. Executive teams and their boards must be continually aware of the latest cybersecurity threats, because the impact of a data breach is company-wide, ranging from business disruption, direct financial loss, and impairment of customer trust and brand reputation.

A Zoom Meeting Is A Party - Are You A Great DJ?

Old world in-person meetings are off the table and now our businesses’ “moments of truth” have come down to 30-60 minutes on Zoom, where you have to turn your listeners into prospects, drive action, and create a business engagement.

5 TIPS FOR SUCCESSFUL STARTUP MARKETING

Startup marketing has so many shapes and styles that vary from one company to another. It is highly dependent on your business model, target market and nature of the service or product you’re selling.

Small Business Video Marketing Trends

The Promo.com Small Business Video Marketing Trends study showcases the direct feedback of more than 500 marketers and small business owners from all over the world.

Six Insightful Video Marketing Tips for 2020 Gleaned from Our Latest Survey

ideo popularity is at an all-time high and this is a trend will continue to grow in the coming years

B2B Case studies: It's easier than you think!

Your'e probably asking yourself why I put a picture of myself as the header image for an educational post regarding B2B marketing? Well, case studies like anything (which needs to be built in stages) - is a big part of the storytelling of your company.

The Path to Cyber Resilience Lies in Antifragile Culture: Lessons for CISOs

If we thought that business-driven changes in modern IT architectures were rapid, businesses adapting to COVID-19 showed us that it can also be immediate.

How Can Marketers Drive the Co-Existence of Profitability and Privacy?

How would you feel if you went to a shoe store to buy a pair of shoes and were asked for your name, address, phone number, and details of your smartphone? What if those details were then used to sell other products to you as you purchase the shoes– perhaps even the same shoes you’ve just bought?

The Connection Between Employees, Phishing, Marketing And Your Company’s Reputation

What is a company’s brand? It is the company’s distinct personality, what it represents and stands for. It creates the emotional and human connection to the company’s product quality, price, customer service, corporate responsibility and more.

Lessons in Launching a Global Marketing Podcast

If you’re reading this, you may think you’re late for the podcast party. You are. But you’re not too late for the GOOD podcast party.

33 Creative Initiatives Taken By Israeli Companies During The Pandemic

It’s no secret that COVID-19 forced companies to adapt their marketing strategies to a changing environment.

New Study: 2019 Promo.com Online Video Statistics and Trends [Infographic]

The so-called “pivot to video” is in full swing, and it’s not all that surprising.

Social Video Strategy: How You Can Do Better

The statistics don’t lie. People love video. Forty-four percent of people watch five or more videos online every single day.