Our members are talking about things that are worth listening to. Discover a collection of blog posts for our members discussing some of the top techniques, hacks, and processes.
9 things to know about
brand strategy for start-ups
Working with start-ups on their branding strategy is always exciting and challenging. The uncertainty is high, the data is lacking and you always aspire to disrupt something or solve a huge problem. After working with many of those, I thought it was time to share my two cents on this critical process. So here goes…
AI-Generated Content: Friend or Foe for Content Creators?
Today, I’m ready to talk about AI because I’m a professional writer who now sits in the room with data scientists who work with AI, and I (kinda) understand what they’re saying. I’m writing this because people keep talking about how AI-generated content is coming for their content marketing job. And that is simply not the case.
Obtaining Market Recognition And Assessing Value Propositions In A Rapidly Changing Business Climate
In a world that's changing faster than ever before, it is no small challenge to maintain the awareness and momentum necessary to propel growth. While I hope the most recent cause of global disruption — the Covid-19 pandemic — will eventually fade as vaccines are distributed worldwide, the pandemic accelerated disruption to such a degree that there is no going back to the old normal.
SodaStream X bubly drops – A Power Couple Shaking Up the Sparkling Water Category
Every brand has the power to effect a positive change in the world. Just imagine the impact that two strong brands can have when joining forces! But the trick is knowing how to create powerful synergies while maintaining each brand’s unique identity. And of course, promoting a positive change that also gives consumers that extra touch and value.
7 Exec Tips for Young Women to Succeed in Tech
So while International Women’s Day is a time to celebrate our accomplishments, it’s also a time for action. To help pave the way for the next generation of female leaders, I convened my “Roundtable of Wise Women,” who have some ideas and tips for young women who want to succeed in tech.
Marketing -“Punch Over Your Weight"
This is a post about a journey of struggle with a moment of victory. Coming in early 2018 as a one-man marketing-show to a company with no revenue seemed like a step back from the point I was at in my career. Way back from managing a sizable team and a multi-million dollar budget in previous roles.
Rebranding: Five Steps to Building a Story of Evolution and Growth
As any entrepreneur will tell you, good ideas start with a need. In nearly a decade, Dropbox hadn't felt the need to alter its identity. It wasn't until Dropbox Creative Director Aaron Robbs saw the need to align the brand with how people were actually using it that a rebranding project finally kicked off.
This Is What Makes an Effective Digital Health Campaign
While digital marketing may well be a newbie to the education and health industries, it is not new to sectors like ecommerce and online entertainment. During my career, I spent some years working with pioneers of what is known today as digital marketing: a multi-disciplinary approach that includes marketing, user experience, product marketing and online business analytics.
Israeli Startups and Marketing: 5 Questions with an Experienced CMO
When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups.
What Keyword Unites CMOs in 2021?
CMOs and senior marketing executives from leading brands shared their insights and visions for what is to come. Whether they worked for a QSR, CPG, a food delivery app, a software security firm or a phone company, one word resonated throughout the event: Innovation.
Breaking The Noisy Sound Barrier Of Cyber Marketing
Digital transformation extends the attack surface creating a large and noisy cybersecurity market that competes for buyer attention. Companies need to be innovative and creative to break through the noise. More so for startups that often aim to create a new category.
I hate virtual events: How to growth hack a webinar (during COVID and after)
Disclosure from my end - I hate virtual events, I don't believe in their ROI and I really dislike paying on sponsor packages. So how do we create a top notch online event and actually generate prospects for our sales teams?