G-CMOers Blogging

G-CMOers Blogging

Our members are talking about things that are worth listening to. Discover a collection of blog posts for our members discussing some of the top techniques, hacks, and processes.

9 things to know about
brand strategy for start-ups

Working with start-ups on their branding strategy is always exciting and challenging. The uncertainty is high, the data is lacking and you always aspire to disrupt something or solve a huge problem. After working with many of those, I thought it was time to share my two cents on this critical process. So here goes…
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AI-Generated Content: Friend or Foe for Content Creators?

Today, I’m ready to talk about AI because I’m a professional writer who now sits in the room with data scientists who work with AI, and I (kinda) understand what they’re saying. I’m writing this because people keep talking about how AI-generated content is coming for their content marketing job. And that is simply not the case.
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Obtaining Market Recognition And Assessing Value Propositions In A Rapidly Changing Business Climate

In a world that's changing faster than ever before, it is no small challenge to maintain the awareness and momentum necessary to propel growth. While I hope the most recent cause of global disruption — the Covid-19 pandemic — will eventually fade as vaccines are distributed worldwide, the pandemic accelerated disruption to such a degree that there is no going back to the old normal.
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SodaStream X bubly drops – A Power Couple Shaking Up the Sparkling Water Category

Every brand has the power to effect a positive change in the world. Just imagine the impact that two strong brands can have when joining forces! But the trick is knowing how to create powerful synergies while maintaining each brand’s unique identity. And of course, promoting a positive change that also gives consumers that extra touch and value.
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7 Exec Tips for Young Women to Succeed in Tech

So while International Women’s Day is a time to celebrate our accomplishments, it’s also a time for action. To help pave the way for the next generation of female leaders, I convened my “Roundtable of Wise Women,” who have some ideas and tips for young women who want to succeed in tech.
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Marketing -“Punch Over Your Weight"​

This is a post about a journey of struggle with a moment of victory. Coming in early 2018 as a one-man marketing-show to a company with no revenue seemed like a step back from the point I was at in my career. Way back from managing a sizable team and a multi-million dollar budget in previous roles.
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To Pay, Or Not To Pay (Ransom)? And How To Communicate An Attack

It’s trendy for marketing professionals to claim they are storytellers. I, for one, never felt I could claim that. In contrast, Shakespeare was the ultimate storyteller.

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Innovator Interviews: SodaStream’s Global CMO

SodaStream is celebrating the holiday season with its largest global campaign to date. The effort taps into two key consumer trends of the year – cooking at home and looking for ways to be more sustainable.
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What Top Startups are Doing to Strengthen Corporate Culture in the WFH Era

As companies around the world continue to their work from home policy, an important question arises: In a remote setting, how can we maintain, and even strengthen, our corporate culture?

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A Zoom Meeting Is A Party - Are You A Great DJ?

Old world in-person meetings are off the table and now our businesses’ “moments of truth” have come down to 30-60 minutes on Zoom, where you have to turn your listeners into prospects, drive action, and create a business engagement.

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How The Pandemic Has Prompted A New Look At Sleep Medicine Marketing

With nearly three-quarters of sleep labs having halted in-lab studies during the pandemic and the AASM endorsement of home-based tests, we now have a unique chance to reach our audiences.

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Seven tips for running a $100 million user acquisition budget

SciPlay's CMO Noga Halperin goes through the principles that can make or break an app's UA results

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Six Insightful Video Marketing Tips for 2020 Gleaned from Our Latest Survey

ideo popularity is at an all-time high and this is a trend will continue to grow in the coming years
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When NOT to ABM

If ABM is a well-defined and closed lake of use-cases and target audience, how would you know to define a different puddle to experiment?
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5 TIPS FOR SUCCESSFUL STARTUP MARKETING

Startup marketing has so many shapes and styles that vary from one company to another. It is highly dependent on your business model, target market and nature of the service or product you’re selling.
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Small Business Video Marketing Trends

The Promo.com Small Business Video Marketing Trends study showcases the direct feedback of more than 500 marketers and small business owners from all over the world.
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Rebranding: Five Steps to Building a Story of Evolution and Growth

As any entrepreneur will tell you, good ideas start with a need. In nearly a decade, Dropbox hadn't felt the need to alter its identity. It wasn't until Dropbox Creative Director Aaron Robbs saw the need to align the brand with how people were actually using it that a rebranding project finally kicked off.
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This Is What Makes an Effective Digital Health Campaign

While digital marketing may well be a newbie to the education and health industries, it is not new to sectors like ecommerce and online entertainment. During my career, I spent some years working with pioneers of what is known today as digital marketing: a multi-disciplinary approach that includes marketing, user experience, product marketing and online business analytics.
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How I dared to grow for my role in the tech scene

Putting yourself out there takes courage and willingness to fail. But it’s definitely not as scary as getting to the end of our career without even trying.
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Israeli Startups and Marketing: 5 Questions with an Experienced CMO

When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups.
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Rebrands Are More Than Skin Deep: Lessons Learned From Rebranding A Legacy Company

I just finished the third rebrand of my career. You’d think I’d have it all figured out by now, but I don’t. What I can confidently say is that this rebrand was unlike any other I’ve done before.
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What Keyword Unites CMOs in 2021?

CMOs and senior marketing executives from leading brands shared their insights and visions for what is to come. Whether they worked for a QSR, CPG, a food delivery app, a software security firm or a phone company, one word resonated throughout the event: Innovation.
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Breaking The Noisy Sound Barrier Of Cyber Marketing

Digital transformation extends the attack surface creating a large and noisy cybersecurity market that competes for buyer attention. Companies need to be innovative and creative to break through the noise. More so for startups that often aim to create a new category.
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The Marketer’s Dilemma: Short-Term Growth Or Long-Term Value And Leadership?

Whether you are leading marketing efforts for a mature market player or a nascent startup, the most critical task above all others is identifying and implementing an effective growth strategy.

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I hate virtual events: How to growth hack a webinar (during COVID and after)

Disclosure from my end - I hate virtual events, I don't believe in their ROI and I really dislike paying on sponsor packages. So how do we create a top notch online event and actually generate prospects for our sales teams?
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B2B Case studies: It's easier than you think!

Your'e probably asking yourself why I put a picture of myself as the header image for an educational post regarding B2B marketing? Well, case studies like anything (which needs to be built in stages) - is a big part of the storytelling of your company.

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How Can Marketers Drive the Co-Existence of Profitability and Privacy?

How would you feel if you went to a shoe store to buy a pair of shoes and were asked for your name, address, phone number, and details of your smartphone? What if those details were then used to sell other products?
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Employees, Phishing, Marketing And Your Company’s Reputation

What is a company’s brand? It is the company’s distinct personality, it creates the emotional and human connection to the company’s product , price, customer service, corporate responsibility and more.
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Lessons in Launching a Global Marketing Podcast

If you’re reading this, you may think you’re late for the podcast party. You are. But you’re not too late for the GOOD podcast party.
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33 Creative Initiatives Taken By Israeli Companies During The Pandemic

It’s no secret that COVID-19 forced companies to adapt their marketing strategies to a changing environment.
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New Study: 2019 Promo.com Online Video Statistics and Trends [Infographic]

The so-called “pivot to video” is in full swing, and it’s not all that surprising.
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Social Video Strategy: How You Can Do Better

The statistics don’t lie. People love video. Forty-four percent of people watch five or more videos online every single day.

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