Yossi Nissan | Priority

CMO

Professional experience:
17 years of experience in management ,strategy ,and marketing in high tech, technology-driven B2B companies. Currently, I’m the CMO of Priority Software, a global SaaS provider of business management solutions. Previously, I served as VP Marketing for RADWIN, a global provider of broadband wireless solutions, and proud to have led product and marketing roles at Motorola Solutions. I drive growth strategy through data-driven marketing and Go-To-Market implementation that includes demand creation marketing, brand awareness and product marketing. I specialize in marketing B2B tech solutions for direct and indirect sales processes that increase revenue to meet business goals.
On a personal note:
Married to Liat and a proud father to Rotem, Ariel, and Noya. I mostly like having fun with my family and love traveling together abroad for awesome vacations. I also have a great dog which makes me exercise even when I’m really not up to it.
Great marketing for me is:
Great marketing for me is about true understanding of people’s way of thinking and behavior to support the objectives of your customers and business.
Expertise:
B2B SaaS, Channel marketing , PMM, Marketing strategy
Skill Set:

Blog Posts, Articles, Interviews, Podcasts: