Professional experience:
Director of Global eCommerce and Digital Transformation, currently overseeing the Direct-to-Consumer divisions at SodaStream.
In the past 15 years, my roles encompass guiding the advancement and expansion of worldwide eCommerce, online marketing strategies, utilization of 1P consumer data, enhancement of retention techniques, loyalty program management, and comprehensive global marketing analysis.
My background includes extensive involvement in driving digital transformations across international organizations, with a specific emphasis on eCommerce optimization, adept handling of consumer data, crafting personalized consumer journeys, and the successful integration of overarching global marketing technologies such as advanced eComm platforms, CRM systems, proficient CDPs (Customer Data Platforms), efficient Marketing Automation tools, robust BI solutions, and more.
