Yael Shatzky | Seegnal eHealth

CMO and Israel COO

Professional experience:
I joined Seegnal eHealth in October 2019, serving as Chief Marketing Officer and Israel Chief Operating Officer. Prior to joining Seegnal, I served as VP, Marketing & Corporate Communications at mPrest, a global leader in orchestration & optimization Industrial IoT platforms. Before that, I served as Head of Product and Solutions Marketing, Amdocs Optima and SmartOps, responsible for all marketing initiatives, strategy and go to market activities. Previously, I held various marketing and leadership positions in the Israeli telecom and software industries. I hold BA and MA in History from the Tel Aviv University, and an MBA from the Michlala Le’Minhal. Addicted to coffee, shoes, CrossFit & Gartner Hype cycles.
On a personal note:
I mix creativity, energy and enthusiasm with strategic thinking and great passion for technology in everything I do.
Great marketing for me is:
Excellent marketers are leaders and dreamers: They must be creative, innovative, great storytellers; to have an eye for a brand, yet always be different; to have an in-depth understanding of the newest technology and their product; possess analytical skills that will allow on-the-fly optimization of digital marketing efforts and maximize lead generation; to be able to understand customers and their specific pains and demands across countries and regions, while they are great communicators and hands-on project managers. So basically, excellent marketers are a bit like unicorns.