Ruth Alfandary | Masa

VP Global Marketing & Sales

Professional experience:
Quite multidisciplinary – prior to my position as the VP Global Marketing and Sales in Masa Israel Journey, I served as the Organization’s Chief of Staff – leading diverse strategic projects and processes. My journey before that includes diverse sales, marketing and product management positions in a start-up – Genome Compiler, and in the private sector – Biotronik. I hold a Bachelors degree in Medical Sciences, with emphasis on Neurobiology, an MBA – marketing major, and am a certified organizational consultant, focused on leading innovation in organizations.
On a personal note:
I’m a cool geek. A people and process person. I love photography and sports, technology and digital transformation in organizations, numbers & code, branding and cognitive consumer behavior. And many more.
Great marketing for me is:
Solving a puzzle using inside and outside of the box creative thinking.