Professional experience:
I’ve been working in marketing for more than 20 years and have gained diverse experience in both large multinational companies and small thriving start-ups. I began my career at L’Oréal as a brand manager, where introduced L’Oréal makeup to the Israel market. After that, I joined The Coca-Cola Company where I led the launch of Coke Zero.
Later, I progressed to a global leadership position at SodaStream, where I built up the consumables business unit across 40 markets around the world. From there, I made a shift into B2B marketing, where I have had the opportunity to work in a variety of exciting industries including beauty-tech, fashion-tech, and most recently medical tech.
Great marketing for me is:
Building a powerful brand, crafting a compelling story that resonates with customers, cultivating long-lasting relationships, and ultimately achieving tangible business results.
