Merav Meluban | Viola

Head of Marketing

Professional experience:
For the past 3 years have been leading marketing for Viola, Israel’s largest tech-investment group with over $3B AUM, managing brand and ecosystem relations. Prior to Viola, managed Google’s communications in Israel and acted as a partner in one of Israel’s leading PR & media.
On a personal note:
Always on the look for innovative tech companies, good story tellers and finding the extremely illusive work-life balance.
Great marketing for me is:
The complex combination of art, science and a whole lot of psychology which eventually makes people feel something for your brand.