Professional experience:
I’m a marketer at heart, with over 20 years of experience. I started in advertising at McCann Erickson and shifted to consumer packaged goods companies, leading brands and marketing at Tnuva and Nestle.
My career evolved into global marketing roles across various industries, such as the Cinema industry, as Cineworld’s Global Head of Marketing, and the Baby Toys industry, as Tiny Love’s VP Global Marketing.
In my current role as SodaStream’s Global CMO, I lead the global brand and marketing strategy, product innovation, communication, consumer insights and our DTC business.
I feel extremely fortunate to have found a profession in life which allows me to spend most of my time doing what I love the most, and in my current role to also do good for our planet.
Great marketing for me is:
A consumer-centric mindset that looks beyond conventional wisdom.
With it you unlock true motivation that leads to insight-based innovation, as well as a strong brand story that touches the consumer in a meaningful way and drives business results.
