Jake Levant | Lightico

VP Marketing

Professional experience:
20 years of marketing and organizational leadership in high-growth, high-tech businesses. Key capabilities include positioning, digital marketing, demand generation, branding, monetization, and strategic marketing partnerships. Early marketing career galvanized in Fortune 50 companies including ExxonMobil and Procter & Gamble. Proven professional track record building & leading marketing/sales organizations for software startups including Answers.com (acquired), Strategy Runner (acquired), fring (acquired), and founding other entrepreneurial ventures. Undergraduate degree at McGill University (Montreal, Canada) & MBA from INSEAD (Fontainebleau, France).
On a personal note:
Loves to run and eat ice cream (yes- they can coexist!)
Great marketing for me is:
Great marketing opens the mind & heart and drives action.