Professional experience: Chief Marketing Officer at Freightos (250 employees, $95m raised, multiple Fortune 500 customers, work with 50% of top global freight companies). Former spokesperson to North America for the Israel Defense Forces, active reserves (Major rank) for digital media. I’m also a consultant for B2B startups on all things messaging and marketing.
On a personal note: Run a marketing podcast (Marketers in Capes), huge geek (like to program myself), decent guitar player, and trying hard to teach myself Xbox. Also have unhealthy amounts of pizza.
Great marketing for me is: Finding message/market fit by identifying the perfect message for each audience.