Chen Guter | Lusha

VP Marketing

Professional experience:
I am a mission-driven business builder and brand lover. What I do best is establishing a marketing strategy that builds brands that disrupt industries and change consumer habits. I started my marketing career as a brand manager in the top global consumer goods company Procter & Gamble. After spending 10 years in leadership positions, I took on the mission to disrupt one of the most challenging industries globally, as marketing director in the unicorn start-up JUUL Labs. I recently found out that I’m in love with SaaS B2B, as I transitioned to Lusha as VP marketing.
On a personal note:
People are the fuel that drives me. I love bonding new relationships and get the best out of the people by identifying their unique strengths and motivations.
Great marketing for me is:
Know why your brand exists, no matter if it’s B2C or B2B. An authentic purpose that answers the customer’s pain point is the essential ground to develop marketing materials that unlock business growth.