Professional experience: An aviator turned engineer, turned product manager, turned marketeer. I’m a 3 timer VP Marketing, animator, speaker, and blogger with over 18 years of leadership experience in building global brands and driving growth from the ground up in B2B software businesses. Today, I’m building the brand of Pcysys, the cybersecurity pen-testing company.
I’m proud to have led product and marketing roles at Earnix, Nexar, Mellanox (NASDAQ: MLNX), and Amdocs (NASDAQ: DOX) while working with great teams and experiencing growth in each company. I have a B.Sc in Electronics and Computer Science from Tel-Aviv University and an MBA from Bar-Ilan University.
On a personal note: My dream is to write a marketing book about Israel’s best marketers.
Great marketing for me is: Daring to tell the story of the brand in a genuine way and measuring Marketing’s contribution to the bottom line.