Aviv Canaani | DataRails

VP Marketing

Professional experience:
Marketer, growth hacker, communications expert and other buzzwords. I started my career as Director of Communications for a Member of Knesset in Israel, completed my MBA at Duke University, led content and performance marketing teams for IBM’s mobile and cloud initiatives in NYC and Texas, and moved back to Israel to build Natural Intelligence’s B2B Marketing department. Between 2019-2021 I served as Workiz’s VP Marketing, leading growth of 300% ARR over that time period. In 2021, I was appointed as VP Marketing at DataRails, a hyper-growth startup with an FP&A solution for Excel users at SMEs (50-2000 employees).
On a personal note:
Happily married to Lital and the father of two boys, Liam and Aphek.
Great marketing for me is:
Tyrion Lannister said it best: “What unites people? Armies? Gold? Flags? Stories. There’s nothing in the world more powerful than a good story. Nothing can stop it. No enemy can defeat it”.
Expertise:
A Multidisciplinary Marketer
Skill Set:

Blog Posts, Articles, Interviews, Podcasts: