Professional experience:
Marketer, growth hacker, communications expert and other buzzwords. I started my career as Director of Communications for a Member of Knesset in Israel, completed my MBA at Duke University, led content and performance marketing teams for IBM’s mobile and cloud initiatives in NYC and Texas, and moved back to Israel to build Natural Intelligence’s B2B Marketing department. Between 2019-2021 I served as Workiz’s VP Marketing, leading growth of 300% ARR over that time period. In 2021, I was appointed as VP Marketing at DataRails, a hyper-growth startup with an FP&A solution for Excel users at SMEs (50-2000 employees).
