Professional experience:
I am a critical thinker, always looking for ideas on how to improve things, create synergies and find ways to deliver better results. Throughout my career I’ve been driven by my intellectual curiosity to learn how to become better at what I do, add substance to my roles and see the bigger picture. With that mindset, I led marketing teams at various organizations throughout my career. These days I’m the VP of Marketing at Waterfall Security, where we revolutionize how entire industries protect physical assets and industrial processes from cyber attacks. Together with my talented marketing team, we generate awareness, interest and engagement with Waterfall’s unique solutions.
On a personal note:
I enjoy traveling, making noise on my drum set, playing the guitar and basketball (not all at the same time).
Great marketing for me is:
Drive engagement by using the right channel to deliver the right message, at the right time, to the right audience.
