Professional experience: A seasoned strategic marketing and business development executive, I bring both b2c and b2b industry experience spanning consumer products to hi-tech and ag-tech. I lead the Rivulis Global Marketing team including Branding and Communications, Digital Transformation, Product Marketing and OEM Product Management. Prior to joining Rivulis in 2015, I held senior business development and marketing positions at the Strauss Group, including Director of Business Development at Strauss Water where I was responsible for end to end business development, new country penetration and mergers and acquisitions. In addition, I managed Corporate Marketing and Business Development for H2Q, a Strauss Group start-up in the consumer drinking water sector. Before the Strauss Group, I was a Principal at Carmel Ventures focused on venture capital investments for early stage technology companies and a Product Marketing Manager at Opsware. I have a bachelor’s degree in Environment Science and an MBA, both from Stanford University.
On a personal note: A New York transplant to Israel who still has her monthly subscription to Vanity Fair and despite being an urbanite loves hiking and camping in the great outdoors.
Great marketing for me is: Marketing inspires; it leads us to develop brands & solutions which can benefit humanity, improving the quality of life & ensuring a sustainable future for all.