Sent a Cold InMail to the CEO. Ten Years Later, He Walked Out as VP of Marketing.

He sent a cold InMail to a CEO. Attached a deck of ideas nobody asked for. No referral. No warm intro. No “𝑰 𝒌𝒏𝒐𝒘 𝒔𝒐𝒎𝒆𝒐𝒏𝒆 𝒘𝒉𝒐 𝒌𝒏𝒐𝒘𝒔 𝒔𝒐𝒎𝒆𝒐𝒏𝒆.”

𝐉𝐮𝐬𝐭 𝐚𝐮𝐝𝐚𝐜𝐢𝐭𝐲 – 𝐝𝐫𝐞𝐬𝐬𝐞𝐝 𝐮𝐩 𝐚𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.
That message opened the door to MyHeritage.
𝐖𝐡𝐚𝐭 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐝 𝐰𝐚𝐬 𝐚 𝐝𝐞𝐜𝐚𝐝𝐞 𝐨𝐟 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐢𝐧𝐬𝐢𝐝𝐞 𝐨𝐮𝐭: 𝐟𝐫𝐨𝐦 𝐚 𝐣𝐮𝐧𝐢𝐨𝐫 𝐫𝐨𝐥𝐞, 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐭𝐨 𝐕𝐏 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.

𝐀𝐥𝐨𝐧𝐠 𝐭𝐡𝐞 𝐰𝐚𝐲 – an Eurovision main sponsorship, a DNA campaign for every artist in the competition, and a masterclass in what it means to make a product emotionally relevant at scale.

Today, Sagih Keinan is Sr. Director, Performance Creative at HiBob.
In our latest episode, he talks about the thing most marketers are too polished to admit: The career path nobody prepared you for is often the one worth taking.