Linkedin Mastery

• Chapter 1: Strategy and Platform Foundation
  LinkedIn’s role in the B2B media mix, LinkedIn Marketing Solutions (2026), AI and GEO, Thought Leadership Ads, and a 90-day objective brief.

  Chapter 2: Executive Profile Clinic
  Executive positioning, profile features and best practices, profile structure, About section clarity, and hands-on profile optimization.

  Chapter 3: Audience Access and Sales Alignment
  Audience design, Social Selling and Buyer Intent, paid targeting foundations, ABM alignment, and Top-50 engagement plan.

  Chapter 4: Organic Influence and Storytelling
  Thought leadership, storytelling principles, organic content examples, LinkedIn algorithm (2026), and executive content systems.

  Chapter 5: Scaling with Paid and GTM Integration
  Campaign tools and workflows, paid best practices, Always-On vs Demand Gen, Company Pages, content amplification, and 90-day plan.

• Tomer Zuker | Program Manager & Lead Facilitator A senior marketing executive and strategic advisor to global CMOs and founders. Tomer serves as the program’s integrator, connecting strategy, platform logic, and organic influence into a single, high-impact operating model.
• LinkedIn | Platform Experts Providing direct exposure to LinkedIn Marketing Solutions (LMS) thinking, product roadmap directions, and global best practices. They own the technical depth behind campaign tools, Thought Leadership Ads, and platform capabilities.
• Ewise | Storytelling Specialists Experts in executive storytelling and organic influence. They focus on helping leaders build clarity and credibility through consistent, high-quality content systems and governance.
• MAIA Digital | Paid Strategy & Performance Experts Leads paid targeting, ABM, campaign playbooks, and measurement. Focuses on Company Pages as a paid-first growth engine. Deep expertise in LinkedIn and global B2B campaigns.

• A Strategic GTM Framework: A clear understanding of LinkedIn’s role in the modern B2B media and go-to-market mix.
• High-Performance Executive Presence: A strong visibility model that is people-led rather than brand-only.
• The LinkedIn Organic Engine: A repeatable influence system grounded in the 360Brew algorithmic logic.
• Scale & Integration Playbook: A paid and Company Page operating model built for organizational growth.
• An Integrated 90-Day Plan: A practical, ready-to-execute plan for your internal teams or agencies.

This program is specifically curated for a limited, senior cohort to ensure high-level peer exchange and depth of discussion. It is designed for:

• Global Marketing Leaders: CMOs and VP Marketing leaders in global or growth-stage B2B companies.
• Strategic Decision Makers: Executives responsible for brand, demand generation, and leadership visibility.
• Efficiency-Focused Executives: Marketing leaders seeking strategic leverage and clarity rather than simply increasing tactical activity.