PR for Marketers Master Class
2 Sessions x 4 hours | March 23rd and 30th Seminar will be delivered in English | at AppsFlyer offices, Hertzlia
Program Overview
G-CMO Academy’s “Press to Impress: Get Your Story Out There” is a practical two-half-day seminar designed to empower marketing professionals with the skills needed to create compelling press releases and manage impactful PR campaigns. This seminar combines foundational PR knowledge with advanced storytelling techniques to help you capture attention and amplify your brand’s voice in global markets.
In partnership with Si14 Global Communications, Israel’s leading global B2B PR agency, and led by Sharon Erde, Head of Marketing at Pitango VC, you’ll gain insights from top experts in high-tech PR. With hands-on exercises, real-world case studies, and strategies to elevate brand visibility in US and European markets, you’ll leave equipped with actionable skills to make your brand stand out.
This Program Is Perfectly Designed For:
- Global marketing professionals at a medium to senior level.
- Junior professionals working directly in public relations who want to enhance their skill set.
- Marketing professionals in Israeli B2B companies focusing on global PR efforts, looking to get their announcements into international publications and capture journalists’ interest.
- Marketers who want to take charge of communications with PR agencies or need to write their own press releases due to limited budgets.
Entry into the program is selective. Applicants must submit their application alongside an updated CV + LinkedIn profile.
Why Now?
Many Israeli startups are struggling due to the war and the overall drop in VC funding across the world. Founders and CEOs are striking budgets – and marketing has been especially hard hit. At the very moment when startups most need publicity, they are facing tremendous obstacles…not the least of which is a misunderstanding of the changing media landscape in the English language press.
An increasing number of Israeli startups are wondering why they are having trouble securing interest for funding announcements or getting reporters interested in product and company write-ups.
Curriculum Overview
Leveraging PR for Brand Building
- What roles do marketing and PR play in building the company story?
- Storytelling frameworks
- PESO model
- Where does your brand stand now? (Share of Voice; Message pull through)
- What to consider to determine whether to keep PR in-house or work with an agency?
- Developing News Hooks – Engaging your audience(s)
Storytelling
Fireside Chat with Sharon Erde – including real world examples from Pitango portfolio companies
- How do you know if your news is newsworthy?
- How can you tell compelling stories when you have no news?
- How to secure interest in your company when it’s not in a “sexy” space
- Optimizing timing of news
- B2B versus B2C storytelling
- Traditional v. non-traditional avenues
- Hacks
- Copywriting and copy editing
- Social media storytelling
How to Measure Success
- PR KPIs
- Measuring what matters
- Understanding Share of Voice
- Various models for measuring PR results
- What’s a Brand Pulse?
Changing PR landscape
Special Surprise Guest – reporter
- Understanding the US and UK media markets
- What’s changed in the past year and what does that mean for securing coverage?
- Reporter expectations / how to think like a reporter
- Building relationships
- Emerging alternatives to mainstream media
- Rapid response
- On the record, off record, on background
- How to make the most of sponsored vs. earned opps
- How to avoid annoying reporters
- Subscription media databases
- AI pitching tools – food for thought
News announcements from A to Z
- Everything you need to know to prepare a:
- Funding announcement
- Consumer
- B2B
- Product announcement
- Company news (hiring, momentum, etc.)
- Funding announcement
- Press release best practices and common mistakes
- Hands on learning
- Work on your respective upcoming press release as a team
- Understanding the newswires
Thought Leadership
- Contributed articles and op-eds, LinkIn articles, newsletters, and more
- What is the purpose of a thought leadership program?
- What is expected of thought leaders?
- Written and spoken thought leadership opportunities
- How to get executives on board
- How to prep execs for thought leadership interviews
- Anatomy of a thought leadership article
- What makes a great opinion piece?
- How to use sponsored opps to build brand credibility
- Maximizing events for content
AI for Marketers
Part 1 – AI Opportunities and Pitfalls
- Ethical and IP considerations when using AI for marketing and PR
- What content is best supported by AI? How to use it effectively.
- AI tools offered by MuckRack, Cision, etc. – pros and cons
Part 2 – Practical Applications of AI / AI Tools
- Taught by Shani
Don’t miss the chance to become a PR powerhouse and take your marketing game to the next level.
Leading The Program
Leron Kornreich
Principal & Chief PR Strategist, Si14 Global Communications
Sharon Erde
ex-Head of Marketing, Pitango VC
Course Fee
Spots are limited for this hands-on seminar.
Reserve yours today and take the next step in leveling up your PR skills
- Standard Price: 2,450 ILS
- G-CMO Members: 1,450 ILS
- Prices excluding VAT
Register for This Course
Sign up now to secure your spot in this exclusive course and take your marketing skills to the next level.