Product Marketing Mastery Program

14 Sessions x 3 hours | Starting December 7 | Sundays 6PM | Acceptance requires an interview

Program Overview

Led by OrCam Director of Marketing Dana Shnizik Clarke, this program offers a comprehensive dive into product marketing, equipping participants with the strategies and tactics needed to successfully launch and promote standout products. Through engaging lectures, real-world case studies, and hands-on exercises, you’ll learn to craft impactful marketing plans, connect with target audiences, and leverage key channels for success.

This Program Is Designed For:

Marketing professionals transitioning into Product Marketing Manager (PMM) roles.
Experienced PMMs seeking to stay ahead of industry trends and enhance strategic expertise.

Entry into the program is selective. Applicants must submit their application alongside an updated CV and LinkedIn profile.

Why Now?

With over 50 open PMM positions at top companies like Microsoft, Wix, and Fiverr, the Product Marketing Mastery Program prepares you to become a certified Product Marketing Manager. Learn from senior executives and gain the strategic and hands-on skills needed to excel in this high-demand role.

Registration is now open for Cohort # 3

The 2nd cohort of our Product Marketing Mastery Program has successfully completed their journey – and what an incredible one it’s been.

Curriculum Overview

Your gateway to Product Marketing

Understanding the role of PMM in different companies’ lifecycles and the various types of PMM; per segments, company type & geography. The fine line between PM | PMM | Marketing Manager; Roles, Responsibilities and Mindset.

Vission, Mission, Value Proposition and Everything in-Between
Conquering competition; strategies for market domination

Vision, Mission, Value proposition and everything in-between.

Understand Your GTM Strategies
Behavioral Science And It’s Use As PMM

Competitive Analysis, Identifying Key Competitors strategies, Evaluate competitors’ strengths and weaknesses, Assessing Market Positioning, methods and tools for gathering competitive intelligence, including market research, industry reports, and social media monitoring, Interpret the insights gained from the competitive analysis to inform strategic decision-making.

Defining Your Buyer Persona

Understanding Market Segmentation, Identifying Unique Selling Points, Choosing a Positioning Strategy, Communicating Product Positioning and Differentiation; Case Studies and best practices.

Product Positioning, Messaging and Differentiation
Positioning And Messaging Hierarchy

Product messaging: Telling the story that your user will connect with. Common product marketing content types, Creating compelling content for different marketing channels.

Company Portfolio Strategy Vs Brand Hierarchy
Product Positioning and Differentiation

Enrichment on brand hierarchy, Establishing brand identity, Defining Brand architecture, Brand portfolio management and product marketing.

Cross-functional Collaboration: Roundtable with a Panel of PMM Ecosystem Experts

PM <> PMM | PMM <> Sales | PMM <> Marketing

Generative AI: Build Smarther Products
AI in The Service of PMM

AI tools experimentation, different models and new possibilities. AI for PMM – areas of expertise made simple.

Customer Education & Customer Performance Enablement
Global Reach: Local Touch: Navigating Messaging Consistency Amid Varied Positioning and Regulation

Sales Strategies, Sales & distribution channels, Packaging & Pricing, Sales Enablement, CRMs/Databases & Surveys. ABM, PLG and more

Storytelling! Messaging & Content Creation

Product messaging: Telling the story that your user will connect with. Common product marketing content types, Creating compelling content for different marketing channels.

Industry Analysis in Product Marketing: KPIs and Measurement Strategies
Maximising sales with Product marketing

Why Measuring everything is a MUST! OKRs KPIs, ROI in different industries. tracking & Attribution, Product analytics tools in PMM. Optimization and AB testing tools.

PLG, Marketing Growth & Launch Strategies
Workshop

Growth & PLG, Digital Marketing for Product Marketers, digital marketing channels, Product Launch Strategy, Target Audience Identification and tools, Top Of Funnel (TOF), Middle Of Funnel (MOF), Bottom Of Funnel (BOF), post launch evaluation.

Workshop At SimilarWeb

Course Summary

Faculty Members

Get to know the leading lecturers of this course

Adi Gazit Blecher

VP Marketing at Wisor.AI

Michal Sever

VP Product Marketing & Education, Nayax

Itay Mayer

Chief Commercial Officer, Lumenis

Yitzy Tannenbaum

Sr. Product Marketing Manager, Palo Alto Networks

Dorit Oren

Director of PMM, SysAid

Tlalit Bussi Tel-Tzure

VP Global Business Developmet & Marketing, IceCure Medical

Hillel Geiger

VP & Head of Corporate Marketing, Amdocs

Nohar Zmora

SVP, Head of Marketing, Kaltura

Amit Ashkenazy

Data & AI specialist, Microsoft

Elad Ben David

Head of Creative, Wix

Rony Vexelman

VP Marketing, Optimove

Renana Perlovitch

VP product marketing and partnerships, Lightricks

Yishai Dvash

VP Product Marketing & Education, Similarweb

Si Yahav

Product Marketing Director, TytoCare

Eyal Webber-Zvik

VP Product Marketing and Strategic alliances, Cato Networks

Tomer Werechson

Video Creative Manager, Pentera

Michael Yehoshua

CMO, WiseStamp

Oryan Aviner

Product marketing team lead, AppsFlyer

Benefits

From hands-on experience to networking with top PMM professionals, this course provides everything you need to succeed in a dynamic PMM career.

Expert Mentorship

Gain insights and feedback from expert PMMs in top-tier organizations.

Talk the talk, walk the walk

Graduates own a portfolio of case studies and projects, showcasing their PMM capabilities to potential employers.

Career Advancement

Gain exposure to potential recruitment opportunities in PMM roles.

Alumni Network Access

Connect with other professionals in the G-CMO Academy alumni network for ongoing support and opportunities.

Course Fee

Spots are limited. Reserve yours today and take the next step in leveling up your Marketing skills

- Standard Price: 6,500 ILS
- Early Bird Price : 5,700 ILS. by August 15
- G-CMO Member/Team Member Sponsored by G-CMO Member : 4,500 ILS
- 2+ Team Members: 5,200 ILS per participant
- Prices are VAT included