Product Marketing Mastery Program

13 Sessions x 3 hours | Starting January 4, 2o26 | Sundays 6PM | Acceptance requires an interview

A colorful, geometric shape with purple and red patterns sits atop a pyramid of shaded squares.

Program Overview

Led by VP Marketing Adi Gazit Blecher, this program offers a comprehensive dive into product marketing, equipping participants with the strategies and tactics needed to successfully launch and promote standout products. Through engaging lectures, real-world case studies, and hands-on exercises, you’ll learn to craft impactful marketing plans, connect with target audiences, and leverage key channels for success.

This Program Is Designed For:

Marketing professionals transitioning into Product Marketing Manager (PMM) roles.
Experienced PMMs seeking to stay ahead of industry trends and enhance strategic expertise.

Entry into the program is selective. Applicants must submit their application alongside an updated CV and LinkedIn profile.

Why Now?

With over 50 open PMM positions at top companies like Microsoft, Wix, and Fiverr, the Product Marketing Mastery Program prepares you to become a certified Product Marketing Manager. Learn from senior executives and gain the strategic and hands-on skills needed to excel in this high-demand role.

Curriculum Overview

Your gateway to Product Marketing

Understanding the role of PMM in different companies’ lifecycles and the various types of PMM; per segments, company type & geography. The fine line between PM | PMM | Marketing Manager; Roles, Responsibilities and Mindset.

Understand Your Company and Go-To-Market Strategies

Vision, Mission, Value proposition and everything in-between.

Conquering competition; strategies for market domination, competitive analysis

Competitive Analysis, Identifying Key Competitors strategies, Evaluate competitors’ strengths and weaknesses, Assessing Market Positioning, methods and tools for gathering competitive intelligence, including market research, industry reports, and social media monitoring, Interpret the insights gained from the competitive analysis to inform strategic decision-making.

Product Positioning and Differentiation

Understanding Market Segmentation, Identifying Unique Selling Points, Choosing a Positioning Strategy, Communicating Product Positioning and Differentiation; Case Studies and best practices.

Company Portfolio Strategy vs Brand Hierarchy; Strategies for Brand Success

Enrichment on brand hierarchy, Establishing brand identity, Defining Brand architecture, Brand portfolio management and product marketing.

Storytelling! Messaging & Content Creation

Product messaging: Telling the story that your user will connect with. Common product marketing content types, Creating compelling content for different marketing channels.

Cross-functional Collaboration: Roundtable with a Panel of PMM Ecosystem Experts

PM <> PMM | PMM <> Sales | PMM <> Marketing

Maximising sales with Product marketing

Sales Strategies, Sales & distribution channels, Packaging & Pricing, Sales Enablement, CRMs/Databases & Surveys. ABM, PLG and more.

AI in the service of the PMM

AI tools experimentation, different models and new possibilities. AI for PMM – areas of expertise made simple.

Business Analysis in Product Marketing: KPIs and Measurement Strategies

Why Measuring everything is a MUST! OKRs KPIs, ROI in different industries. tracking & Attribution, Product analytics tools in PMM. Optimization and AB testing tools.

Marketing Growth & Launch Strategies

Growth & PLG, Digital Marketing for Product Marketers, digital marketing channels, Product Launch Strategy, Target Audience Identification and tools, Top Of Funnel (TOF), Middle Of Funnel (MOF), Bottom Of Funnel (BOF), post launch evaluation.

Faculty Members

Get to know the leading lecturers of this course

Dana Shnizik Clarke

Director of Marketing, OrCam

Michal Sever

VP Product Marketing & Education, Nayax

Itay Mayer

Chief Commercial Officer, Lumenis

Yitzy Tannenbaum

Sr. Product Marketing Manager, Palo Alto Networks

Dorit Oren

Director of PMM, SysAid

Tlalit Bussi Tel-Tzure

VP Global Business Developmet & Marketing, IceCure Medical

Hillel Geiger

VP & Head of Corporate Marketing, Amdocs

Nohar Zmora

SVP, Head of Marketing, Kaltura

Amit Ashkenazy

Data & AI specialist, Microsoft

Elad Ben David

Head of Creative, Wix

Rony Vexelman

VP Marketing, Optimove

Renana Perlovitch

VP product marketing and partnerships, Lightricks

Yishai Dvash

VP Product Marketing & Education, Similarweb

Si Yahav

Product Marketing Director, TytoCare

Tomer Werechson

Video Creative Manager, Pentera

Michael Yehoshua

CMO, WiseStamp

Benefits

From hands-on experience to networking with top PMM professionals, this course provides everything you need to succeed in a dynamic PMM career.

Expert Mentorship

Gain insights and feedback from expert PMMs in top-tier organizations.

Talk the talk, walk the walk

Graduates own a portfolio of case studies and projects, showcasing their PMM capabilities to potential employers.

Career Advancement

Gain exposure to potential recruitment opportunities in PMM roles.

Alumni Network Access

Connect with other professionals in the G-CMO Academy alumni network for ongoing support and opportunities.

Course Fee

Spots are limited. Reserve yours today and take the next step in leveling up your Marketing skills

- Standard Price: 6,500 ILS
- G-CMO Member/Team Member Sponsored by G-CMO Member : 5,500 ILS
- 2+ Team Members: 4,500 ILS per participant
- Prices are VAT included

Cancellation Policy

Once registration is complete, you may cancel your participation according to the following terms:

Cancellations made up to 14 business days before the course start date will receive a full refund, excluding the registration fee of 250 ILS and any credit card processing fees (if applicable).
Cancellations made between 14 and 7 business days before the course will receive a 50% refund of the total amount paid.
Cancellations made less than 7 business days before the course will not be eligible for a refund.
No-shows, for any reason, are not eligible for a refund.
Participation may be transferred to another person upon prior coordination and approval from the course management.
You may request to defer your participation to a future cohort, subject to availability and prior approval.
If the course is canceled by the organizers, you will receive a full refund (excluding credit card processing fees, if applicable) or the option to reserve a spot in a future cohort.
In certain cases, participants may choose to receive a discount or benefit for a future course instead of a refund.

By completing your registration, you confirm your agreement to these terms.