Advanced PMM Leadership Program: AI-Enhanced
10 Sessions ร 3 hours | Sundays 18:00 | Starts May 2026ย | Hosted at Check Point
Selective Admission (Interview Required)
Program Overview
The Advanced PMM Leadership Program is designed for experienced Product Marketing Managers who want to operate at a truly strategic level โ owning GTM, shaping narrative, driving revenue impact, and leading with clarity in a fast-changing market.
Built by senior leaders from the global ecosystem and enhanced with practical AI workflows, the program teaches how modern PMM leadership actually works: clear strategy, precise execution, measurable business impact, and seamless collaboration across Product, Sales, Revenue, and Marketing.
This Program Is Designed For:
- PMMs with 3โ10+ years of experience
- Senior ICs preparing for Lead / Head / Director roles
- Marketers owning GTM, launches, sales alignment, or strategic narrative
- Operators who want to elevate their influence and business impact
- Experienced PMMs seeking to stay ahead of industry trends and enhance strategic expertise.
Faculty Members
Get to know the leading lecturers of this course
Shiri Smid
VP of Marketing, CONNACT
Karen Cohen
VP Revenue Marketing at AppsFlyer
Gili Idan
Head of Brand and Product Marketing at Panaya
Hillel Geiger
VP & Head of Corporate Marketing, Amdocs
Noa Segol
VP Marketing, PractiTest
Tali Chuchinsky
VP Product Marketing, HiBob
Dorit Oren
Director of PMM, Orca AI
Tom shelly
VP of Marketing at Factify
Omer Oren
Head of Product Marketing at Artlist
Assaf Regev
Director, Product Marketing at Pentera
Boaz Avigad
Head of Product Marketing Check Point
Dafna Zahger Bernanka
Director of Product Marketing at Jfrog
Yitzy Tannenbaum
Director of Product Marketing, Cyera
Danielle Dalimi
Senior Product Marketing Manager Lightricks
Michel Hayet
Product Marketing Team Leader @WSC Sports
Why Now?
There are more PMMs in the market than ever – yet companies struggle to hire.
Most PMMs were never trained on the responsibilities that hiring managers actually screen for today:
- Understanding GTM motions and growth models
- Leading complex, multi-team launches
- Building narratives that shift markets
- Demonstrating measurable revenue impact
- Operating as strategic partners to leadership
- Using AI to accelerate clarity, execution, and decision-making
This program closes that gap.
It takes experienced PMMs and turns them into the high-impact GTM leaders companies actively compete for.
Curriculum Overview
The program is structured into five advanced PMM tracksย
Each meeting includes two focused, hands-on sessions, built around real use cases, GTM frameworks, and practical AI workflows.
Lesson 1 โ Advanced PMM Foundations & Course Kickoff
- The evolution of the PMM role
- Business objectives & lifecycle thinking
- The JTBD mindset
- Personal growth plan (career + LinkedIn)
- Expectations and group introductions
Track 1: Research & Strategic Foundation
Lesson 2 โ Strategic Research & Market Definition
- ICP, TAM, competition, value proposition
- Customer insight & segmentation
- Competitive analysis frameworks
AI Competitive Analysis โ Use Case Presentation
Lesson 3ย
Case Study – Multi-Product & Enterprise GTM
Case Study – monday.com Multi-Product Evolution
Lessonย 4 โ Morning Session
Track 2: GTM Development
Lesson 5ย ย
Selecting the GTM Motion
- SLG, PLG, Hybrid & PLS
- Audience strategy
- Choosing the right motion for your product and market
ย Market Prioritization & GTM Strategy Framework
- Evaluating opportunities
- Prioritizing segments
- Building a full GTM model: motion, messaging, channels, metrics
Track 3: Messaging, Narrative & PMM Content Products
Lesson 6
Positioning, Messaging & Storytelling
- Creating differentiated positioning
- Messaging pillars
- Translating research into narrative
AI-Enhanced PMM Content Products
- Sales assets, product collateral, GTM materials
- AI workflows for rapid content production
Track 4: GTM Execution & Launch Excellence
Lesson 7ย
Sales Enablement
- Building scalable enablement systems
- Tools, processes & cross-functional orchestration
Building the Launch Plan
- Cross-functional orchestration
- Readiness frameworks
- Internal enablement & stakeholder alignment
Lesson 8ย
Execute & Measure
- Multi-channel execution
- Pre-launch, launch & post-launch analytics
Post-Launch Optimization
- Adoption, retention, product signals
- Continuous improvement loops
Track 5: Metrics, Attribution & Business Impact
Lesson 9ย
PMM Measurement & Revenue Attribution
- Defining PMM KPIs
- Attribution models
- Dashboard clarity
- Presenting results to leadership
AI-Driven Analytics & Automated Insight Generation
- AI reports
- Automated insight workflows
- Impact communication frameworks
Final Session & Certificate Ceremony
Lesson 10ย
Closing the Loop: PMM Identity, Specialization & Career Path
- PMM specializations (GTM, Enterprise, PLG, Platform, etc.)
- Leadership mindset
- Career planning
Cross-Functional Leadership Panel
A candid session with leaders from Product, Sales, Marketing, CS, and Revenue โ
What they really expect from PMMs.
Certificate Ceremony
Program Promise
โThis program turns experienced PMMs into the strategic leaders companies actually hire for.โ
Start Your Product Marketing Journey Today
Apply now by submitting your CV and LinkedIn profile to schedule your interview and secure your spot in the program! ย
Benefits
From hands-on experience to networking with top PMM professionals, this course provides everything you need to succeed in a dynamic PMM career.
Expert Mentorship
Gain insights and feedback from expert PMMs in top-tier organizations.
Talk the talk, walk the walk
Graduates own a portfolio of case studies and projects, showcasing their PMM capabilities to potential employers.
Career Advancement
Gain exposure to potential recruitment opportunities in PMM roles.
Alumni Network Access
Connect with other professionals in the G-CMO Academy alumni network for ongoing support and opportunities.
Course Fee
Spots are limited. Reserve yours today and take the next step in leveling up your Marketing skills
Price: 6,500 ILSย
Cancellation Policy
Once registration is complete, you may cancel your participation according to the following terms:
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Cancellations madeย up to 14 business days before the course start dateย will receive aย full refund, excluding the registration fee of 250 ILS ย and any credit card processing fees (if applicable).
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Cancellations madeย between 14 and 7 business days before the courseย will receive aย 50% refundย of the total amount paid.
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Cancellations madeย less than 7 business days before the courseย willย not be eligible for a refund.
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No-shows, for any reason, areย not eligible for a refund.
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Participation may beย transferred to another personย upon prior coordination and approval from the course management.
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You may request to defer your participation to a future cohort, subject to availability and prior approval.
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If the course is canceled by the organizers, you will receive aย full refundย (excluding credit card processing fees, if applicable) or the option to reserve a spot in a future cohort.
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In certain cases, participants may choose to receive aย discount or benefit for a future courseย instead of a refund.
By completing your registration, you confirm your agreement to these terms.
Start Your Product Marketing Journey Today
Apply now by submitting your CV and LinkedIn profile to schedule your interview and secure your spot in the program! ย