Marketing for Early Stage Startups
11 Sessions x 3 hours | Starting October 26, 2025 | Sundays 6PM | Acceptance requires an interview | English
Program Overview
Led by Startup Growth Mentor Pe’era Feldman, this 11-week course equips first marketing hires with prior experience to excel in an ever-dynamic and challenging environment of early-stage tech startups. It provides them with the necessary foundational knowledge, practical tools, and adaptable frameworks to succeed as the sole marketing driver for a young company.
This Program Is Designed For:
- The first marketing hire in a startup, whether as Head of Marketing, CMO, VP, or Manager, owning most marketing activities and reporting to founders or C-level executives.
- ICs in startups filling marketing functions.
- External marketing professionals interested in transitioning into startup marketing services.
Entry into the program is selective. Applicants must submit their application alongside an updated CV and LinkedIn profile.
Why Now?
In today’s fast-paced startup landscape, mastering marketing is essential. This course equips you with the skills to navigate early-stage challenges, from limited resources to rapid growth. You’ll build a tailored marketing plan that aligns with startup objectives, generates a sustainable sales pipeline, and drives deal flow.
Curriculum Overview
Welcome & Course Orientation
- Introduction & Icebreakers: Course Overview, Introductions, Team Building.
- Pivotal First Hire: defining strategy, culture, and long-term impact.
- Course Logistics & Expectations: Q&A, Project Guidelines, Assessment.
Market Validation Deep Dive
- Customer Segmentation & Ideal Customer Profile (ICP)
- Problem/Solution Fit & Value Proposition Canvas
- Market Research & Competitive Analysis
- TAM, SAM, SOM: Sizing the Opportunity
Building a Strong Value Proposition
- Crafting Compelling Messaging for Different Audiences
- Storytelling and identifying your brand persona
- Developing a Unique Selling Proposition (USP)
- Value Proposition Canvas Deep Dive
Building a Go-to-Market Plan
- Setting SMART Goals & Key Performance Indicators (KPIs)
- Creating a GTM Roadmap & Timeline
- Resource Allocation & Budgeting for Early-Stage Marketing.
Early-Stage Traction Strategies
- The “Intentional Bluebirds” Phase: Landing those first key customers.
- Leveraging Networks & Personal Connections: Friends & Family, Early Adopters.
- Building a Minimum Viable Product (MVP) & Iterating Based on Feedback.
Go-to-Market Strategy Fundamentals
- Defining Your Go-to-Market (GTM) Motion: PLG, SLG, OLG.
- Customer Journey Mapping: Understanding the Customer Lifecycle.
- Channel Selection & Prioritization: Identifying Key Channels for Early-Stage Growth.
Customer Development & Early Feedback Loops
- The Importance of Customer Feedback & Interviews
- Building Customer Relationships: Onboarding & Support
- Analyzing Customer Data & Identifying Pain Points
Building a Strong Brand Foundation
- Brand Identity: Defining Brand Values, Voice, and Visuals.
- Brand Storytelling & Messaging Frameworks.
- Creating a Brand Style Guide & Guidelines for Consistent Communication.
Metrics That Actually Matter – Data-Driven Decision Making
- Key Marketing Metrics & KPIs: CLTV, CAC, Conversion Rates, ROI.
- Marketing Attribution Models: Understanding Where Your Leads Come From.
- Data Analysis & Reporting: Using Data to Optimize Campaigns.
- Marketing Attribution Models: Understanding Where Your Leads Come From.
Social Media Marketing for startups
- Building a Strong Social Media Presence: Platform Selection & Strategy.
- Creating Engaging Content: Visuals, Videos, Stories.
- Social Media: Advertising & Paid Social Campaigns.
- Social Media: Analytics & Monitoring.
- Creating Engaging Content: Visuals, Videos, Stories.
Content Marketing Fundamentals
- Content Strategy: Defining Your Target Audience & Content Pillars.
- Creating High-Quality Content: Blog Posts, Articles, White Papers, Videos.
- Content Distribution & Promotion: Social Media, SEO, Email Marketing.
- Creating High-Quality Content: Blog Posts, Articles, White Papers, Videos.
Public Relations & Influencer Marketing
- Building Media Relationships & Securing Press Coverage.
- Influencer Marketing Strategies: Identifying & Collaborating with Influencers.
- Crisis Communication & Reputation Management.
- Measuring PR & Influencer Marketing Effectiveness.
Land Your First Customers: Early Stage Startup Sales Techniques
- Mastering the Startup Sales Process: Understand the key stages of the sales cycle.
- Breaking Down Silos: Effective Sales-Marketing Collaboration: Learn how to align sales and marketing efforts for maximum impact
- Conquering the Early Stage Challenge: Sales strategies tailored to early-stage startups
- Breaking Down Silos: Effective Sales-Marketing Collaboration: Learn how to align sales and marketing efforts for maximum impact
Growth Hacking Strategies & Tactic
- Experimentation & Iteration: A/B Testing, Growth Loops, Hacking Growth.
- Viral Loops & Network Effects: Leveraging User Behavior for Growth.
- Growth Hacking Tools & Resources.
- Viral Loops & Network Effects: Leveraging User Behavior for Growth.
Scaling Your Marketing Efforts
- Building a Scalable Marketing Team & Processes.
- Scaling Content Marketing & Social Media.
- Scaling Paid Advertising Campaigns.
Fundraising & Investor Relations
- The Funding Landscape: Seed, Series A, Series B, etc.
- Early-stage Startup goals and KPIs- From the investor’s eye
Leveraging Events for Startup Growth
- Target the Right Events: Focus on events relevant to your ICP.
- Budget Smartly: Explore free/low-cost options, get creative with your booth, and maximize your time.
- Measure & Iterate:
: Track results, analyze what worked, and follow up with leads. - Budget Smartly: Explore free/low-cost options, get creative with your booth, and maximize your time.
LinkedIn for Startups: From Profile to Pipeline
- Optimize Your Company Page & Profile: Craft compelling profiles that attract your ideal customers.
- Master Organic Reach: Share valuable content, engage with your audience, and build a strong network.
- Build Your Founder Brand: Position yourself as a thought leader and leverage your founders’ personal brand to attract investors, customers, and talent.
- Master Organic Reach: Share valuable content, engage with your audience, and build a strong network.
Leveraging emerging tech as a force multiplier
- Marketing in the ChatGPT era – optimizing for new technologies.
- Using GenAI tools (ChatGPT, Perplexity & NotebookLM) to do more with less in early stage startups.
- Leveraging AI for research, ideation, content creation, A/B testing and more.
Revenue Marketing that makes an impact
- Defining Shared Metrics & SLAs: defining shared metrics and Service Level Agreements (SLAs) between sales and marketing.
- From MQLs to SQLs: Building a Lead Qualification Framework: build a practical framework for turning MQLs into SQLs through targeted nurturing, scoring, and clear handoff processes.
- Feedback Loops & Continuous Improvement:
Marketing on a budget
- Strategic Prioritization: Focus on high-impact, low-cost marketing activities, identify quick wins and avoid budget drains.
- Winning Executive Approval: Build a persuasive case for your marketing plan, articulating ROI and demonstrating value to the CEO, CFO, and board to secure funding and resources.
- Data-Driven Value:Demonstrating the value of marketing efforts through data-driven insights
Cracking the Creative Brief: Unlocking Audience Attention
- Introducing the Creative Performance Methodology
- “Think Modular”-Creative Strategy & Messaging Brainstorming Process.
- “Different people, buy the same things, for various reasons, in many ways”- Variable Creative – Messaging Approach Methodologies.
Building Your B2B Website: From build to Pipeline
- Adapt to the AI-Driven Web: navigate the impact of AI-generated content and leverage emerging tools to stand out in a crowded digital landscape.
- Master the Modern B2B Website: Understand the latest trends and essential strategies for building a website that drives brand awareness and converts leads.
- Common Pitfalls: Practical insights on strategic planning, design, and implementation
Panel of early-stage stage startup CMOS
AMA- Real-life use cases and experience shares
End-of-course assignment presentation
Each participant delivers 7-minute GTM presentation, roasted by a panel of judges that include a CFO- investor and CEO.
Start Your Marketing Journey Today
Apply now by submitting your CV and LinkedIn profile to schedule your interview and secure your spot in the program!
Benefits
Learn from Real-World Examples: Analyze successful marketing campaigns from early-stage startups and meet leading marketers who took young startups from Zero to one.
From hands-on experience to networking with top PMM professionals, this course provides everything you need to succeed in a dynamic PMM career.
Expert Mentorship
Receive guidance from industry experts with experience in early-stage startup marketing.
Practical Portfolio
Develop a portfolio of real-world marketing plans and strategies tailored to your startup’s needs.
Career Advancement
Gain the skills to excel as the first marketing hire and build a strong foundation for future growth.
Alumni Network Access
Connect with other professionals in the G-CMO Academy alumni network for ongoing support and opportunities.
Faculty Members
Pee’ra Feldman
Early Stage Start-Up Growth Advisor
Adi Bar-Lev
VP Brand & Communications, Pentera
Alon Maimoni
Chief Revenue Officer, N2W Software
Sahar Dolev-Blitental
CMO, Flexor
Reut Cohen
Head of marketing Israel & Central Europe, Tiktok
Yael Shatzky
Fractional CMO, Yael Shatzky Tech Marketing
Yael Eckstein
VP Marketing, StageOne Ventures
Omri Erel
Chief Marketing Officer, Panorays
Noa Segol
VP Marketing, PractiTest
Varda Caspi
VP Marketing, Aiode
Noa Snir
VP Marketing at Neema
Michal Moran Roche
VP Marketing Seemore Data
Leron Kornreich
Principal & Chief PR Strategist, Si14 Global Communications
Limor Reznik
Chief Marketing Officer, 2bcloud
Yoel Knoll
VP Marketing, Cybord
Dori Harpaz
CMO, LayerX Security
Lidor Sigron
Principal at Red Dot Capital Partners
Brooke Afick
Founder at BizRock
Gabriel Erlilch
Founder @ Remotion.io
Sarit Rosenthal Aviram
CMO @ Intel Ignite
Avi Inbar
Founder and CEO @ Brainwash
Elad Hefetz
CEO @ Airfleet
Course Fee
Spots are limited. Reserve yours today and take the next step in leveling up your Marketing skills
- Standard Price: 6,500 ILS
- G-CMO Member/Team Member Sponsored by G-CMO Member : 5,500 ILS
- 2+ Team Members: 4,500 ILS per participant
- Prices are VAT included
Cancellation Policy
Once registration is complete, you may cancel your participation according to the following terms:
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Cancellations made up to 14 business days before the course start date will receive a full refund, excluding the registration fee of 250 ILS and any credit card processing fees (if applicable).
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Cancellations made between 14 and 7 business days before the course will receive a 50% refund of the total amount paid.
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Cancellations made less than 7 business days before the course will not be eligible for a refund.
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No-shows, for any reason, are not eligible for a refund.
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Participation may be transferred to another person upon prior coordination and approval from the course management.
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You may request to defer your participation to a future cohort, subject to availability and prior approval.
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If the course is canceled by the organizers, you will receive a full refund (excluding credit card processing fees, if applicable) or the option to reserve a spot in a future cohort.
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In certain cases, participants may choose to receive a discount or benefit for a future course instead of a refund.
By completing your registration, you confirm your agreement to these terms.
Start Your Marketing Journey Today
Apply now by submitting your CV and LinkedIn profile to schedule your interview and secure your spot in the program!