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Global Marketing Brand & Communications

14 Sessions x 3 hours | Starting November 9, 2025 | Sundays 6PM | Acceptance requires an interview

Program Overview

A comprehensive, role-based program designed to equip mid- to senior-level marketing communication professionals with the strategic, creative, and operational tools needed to lead and execute global communications in today’s fast-evolving business landscape.
A core emphasis throughout the program is the development of innovation and practical AI skills — from content creation and SEO optimization to campaign automation, performance tracking, and generative technologies. Participants will gain hands-on exposure to AI tools and learn how to embed them in every area of communication work.
Built and taught by top executives from global companies, the course blends strategy, storytelling, execution, and innovation into one powerful learning journey.

Learn, practice, and grow with weekly 3-hour sessions. Starts Nov 9, 2025 | Sundays at 6 PM | Admission by interview only.

Designed For:

Brand and communications professionals working in global companies
Content, PR, digital and social media leads
Field marketing, internal communications, and employer branding managers
Professionals from adjacent roles or agencies transitioning into global in-house communications
Experienced marketers seeking to enter global marketing communications roles

Entry into the program is selective. Applicants must submit their application alongside an updated CV and LinkedIn profile.

Faculty Members

Sharon Erde

ex-Head of Marketing, Pitango VC

Lisa Bennett

CMO at Wevo by SolarEdge

Einat Ben Horin

VP of Marketing, Stratasys

Michal Moran Roche

VP Marketing Seemore Data

Hila Shitrit Nissim

VP of Marketing, Startup Nation Central

Natali Morad Morad

Marketing Director at Blue Seedling

Ido Cohen

VP of Global Brand and Communications at Lightricks

Tomer Zuker

Founder, Pave Your Way

Emmanuel Cohen

Head of Marketing monday CRM

Hila Perl

Director of Strategic Comms, Papaya Global

Adee Mor

Chief Marketing Officer, Scodix

Orit Teicher

Head of Global Marketing and Communications at Aeronautics Group

May Binstock

VP Communications to the CEO AutoDS

Chen Guter

VP Brand Marketing, AppsFlyer

Adi Hendler

Director of Organizational Learning and Development @Kaltura

Roy Naar

Self-employed, Fractional CMO and Advisor

Adi Bar-Lev

VP Brand & Communications, Pentera

Aviram Levi

CMO at MyHeritage

Dana Carmiel Shterman

VP Marketing, Nokod Security

Dror Ganot

Founder & CEO at ADIO

Nir Elharar

CMO at Atera

Nohar Zmora

SVP, Head of Marketing, Kaltura

Odem Alagem

Full stack marketer at Odemland

Ohad Pollak

CMO, TytoCare

Omri Barnes

CMO at Start.io

Ori Ellman

Managing Director, Httpool Israel

Oshrat Adler Eckhaus

Marketing Director at TIPA

Roni Floman

Managing Director, Blue Seedling

Shiri Smid

VP of Marketing, Automat-it

Nadav Dakner

CEO @MediaFuse

Alon Keren

CMO @MediaFuse

Why Now?

The role of marketing communications has transformed. It’s no longer just about crafting messages—it’s about building globally consistent narratives, leading integrated campaigns, and embedding innovation and technology into every layer of execution.
This program equips professionals to:

Lead communications across distributed teams and time zones
Integrate AI, SEO/GEO, and automation into everyday practice
Build brand equity and influence across audiences, platforms, and cultures
Build globally consistent yet locally resonant messaging
Strengthen internal alignment, customer advocacy, and brand reputation

Curriculum Overview

The program is divided into five professional modules. Each module focuses on a core functional area of global marketing communications, with two 75-minute sessions per weekly meeting. The learning journey combines in-person classes, interactive webinars, and an open morning session featuring lectures and insights from senior community members, as well as the opportunity to network with peers in the communications field.

Brand Strategy & Messaging
Brand & Rebranding with AI
Content, PR & Reputation Management
Digital & Social Media Influencers
Field Marketing & Customer Engagement

Module 1: Brand Strategy & Competitive Landscape, Positioning & Messaging

Establishes the strategic role of brand and communications within global organizations. Focuses on competitive landscape analysis, positioning, messaging frameworks, and aligning with GTM strategies across markets.

Session 1:
1A: Opening Session: Introduction to the Program & the Role of Communications Across Company Stages

1B: From Competitive & Market Research to Insights for Communications Strategy

Session 2:
2A: Brand Positioning & Messaging
2B: Go-to-Market Alignment Across Regions

Module 2: Brand, Rebranding With AI

Explores how to build and evolve brands across B2B and B2C, with practical case studies. Examines successful rebranding initiatives and how AI is transforming brand building, creativity, and demand generation.

Session 3:
3A: B2B vs B2C Brand Building: Case Studies & Practical Applications
3B: Successful Brand Building, Rebranding & AI Integration

Session 4:
4A: Wired for Emotion: Building Tech Brands That Connect
4B: Brand vs. Demand: a B2B company’s Super Bowl play

Module 3: Content, PR & Reputation Management

Focuses on narrative creation, visibility, and reputation management. Covers PR strategy, crisis communications, partnerships, and new AI-driven approaches to global storytelling.

Session 5:
5A: Global PR & Crisis Communications
5B: Strategic Partnerships & Sponsorships

Session 6:
On Line Session

Session 7:
LLM-First PR: Practical Strategies to Shape AI-Driven Visibility, with MediaFuse Newswire Company

Beyond Buzz: Using PR to Shift Perception and Drive Impact

G-CMO Morning Session – Communications & Branding – Special Open Class

Session 8:
8A: Morning Panel: Global Company Spokespersons
Moderated by Roy NaarFeaturing senior spokespeople from leading global companies (Meta, TikTok, and more)

8B: Personal Branding for Marketers: Building Your Own Brand Without Risk with Chen Guter

Module 4: Digital & Social Media Influencers

Examines strategies to leverage social media and influencers across regions and platforms. Explores demand generation, creator collaboration, and new approaches to media and search.

Session 9:
9A: Social Media Strategy by Region and Platform
9B: Influencer & Creator Collaboration

Session 10:
10A: Multi-channel demand gen
10B: Plan, Launch, Scale: Building your marketing ops playbook
10C: On – Line Session – Social media platforms & algorithm hacksSession 11:

11A:SEO & GEO (Generative Engine Optimization)
11B: Finding The New Blue (ocean):
Out of the box media channels

Module 5: Field Marketing & Customer Engagement

Focuses on engaging customers and employees through field marketing, events, and advocacy. Highlights EVP campaigns, global activations, and the evolving role of communications leaders.

Session 12:
12A: EVP Campaigns and Employer Brand Activation
12B: Field Marketing Strategy & Global Event Execution

Session 13:
13A: Customer Engagement & Advocacy
13B: Panel: Between Awareness and Performance – The Evolving Role and Internal Interfaces of Global Communications Leaders

Final Presentation & Wrap-Up (Session 14)

Session 14:
14A: Marketing Through Podcasts: Audience Targeting & Measurement – Adio
14B: Certificate Distribution & Closing Ceremony

Benefits

This course offers a unique opportunity to sharpen your strategic thinking, elevate your creative execution, and stay ahead with practical AI integration — all while learning from industry-leading experts. Designed to support your professional growth, the program empowers you with the tools, insights, and network to drive real impact in global marketing roles and accelerate your career advancement.

Expert Mentorship

Receive personalized guidance and support from senior marketing mentors throughout the program.

AI-Powered Tools

Leverage cutting-edge AI tools to streamline content, optimize performance, and drive smarter campaigns

Career Advancement

Enhance your professional profile and unlock new opportunities in senior marketing roles.

Alumni Network Access

Connect with other professionals in the G-CMO Academy alumni network for ongoing support and opportunities.

Course Fee

Spots are limited. Reserve yours today and take the next step in leveling up your Marketing skills

Standard Price: 6,500 ILS
Early Bird Price : 5,700 ILS. by September 23
G-CMO Member/Enable-IL Member/Team Member Sponsored by G-CMO Member : 5,850 ILS
2+ Team Members: 5,200 ILS per participant
Prices are VAT included

Cancellation Policy

Once registration is complete, you may cancel your participation according to the following terms:

Cancellations made up to 14 business days before the course start date will receive a full refund, excluding the registration fee of 250 ILS and any credit card processing fees (if applicable).
Cancellations made between 14 and 7 business days before the course will receive a 50% refund of the total amount paid.
Cancellations made less than 7 business days before the course will not be eligible for a refund.
No-shows, for any reason, are not eligible for a refund.
Participation may be transferred to another person upon prior coordination and approval from the course management.
You may request to defer your participation to a future cohort, subject to availability and prior approval.
If the course is canceled by the organizers, you will receive a full refund (excluding credit card processing fees, if applicable) or the option to reserve a spot in a future cohort.
In certain cases, participants may choose to receive a discount or benefit for a future course instead of a refund.

By completing your registration, you confirm your agreement to these terms.