Level Up From SEO to AI Search

3 Online Sessions x 2 Hours | Starting July 1st, 2025 | Tuesday Mornings 09:00 – 11:00 |

Program Overview

The digital landscape is shifting rapidly from traditional SEO to GenAI Optimization (GEO), where AI-powered search engines and conversational AI assistants define brand visibility. This course equips marketers, content creators, and business leaders with the tools and strategies to adapt and thrive in the AI-driven era.

Through interactive sessions and hands-on exercises, participants will learn how AI reshapes search intent, how to optimize content for AI-generated answers, and how to future-proof their brands for AI-driven discoverability.

This Program Is Designed For:

Marketing professionals looking to adapt to AI-driven search and brand optimization.
SEO specialists transitioning from traditional keyword-based strategies to AI-first frameworks.
Content strategists & creators aiming to optimize content for AI-generated search results.
Digital teams & agencies wanting to leverage AI tools for competitive advantage.

Why Now?

AI-powered search is transforming brand visibility, making traditional SEO less effective. To stay competitive, businesses must adapt to GenAI Optimization (GEO) and AI-first strategies. Now is the time to future-proof your brand and harness AI for smarter content and engagement.

Curriculum Overview

Understanding the Impact of GenAI (50 min)

The rise of AI-powered search and content discovery
How GenAI (e.g., ChatGPT, Google Gemini, Perplexity) changes search intent
How GenAI works – the under the hood of GenAI and why it matters
Case studies: Brands already leveraging GenAI

The Shift from Traditional SEO to GenAI Optimization (50 min)

From traditional SEO to Conversational AI Optimization
SEO vs GEO vs AIO
Understanding AI Search & Visibility
Why keyword-based SEO is losing relevance in AI-generated answers
Introduction to AI-first marketing frameworks

Future-Proofing Your Brand for AI-Driven Discoverability (50 min)

No longer a “You” game – 3rd party content sources that impact AI search
Competitor analysis – your thought and Chat thoughts
The different strategies for B2B and B2C brands
Ethical considerations & avoiding misinformation in AI-generated content
Optional: Group Exercise: Building an AI-friendly content strategy roadmap

AI-Driven Personalization & Brand Positioning (50 min)

Customer interviews – how your users search
How AI tailors brand messaging based on audience behavior
Aligning brand identity with AI-generated recommendations
AI search – competitor analysis by capabilites
Tools and platforms to evaluate your GenAI status

Creating AI-Optimized Content (50 min)

Best practices for content adaptation for AI assistants
How to understand trafiic from ChatGPT in your website through organic trafic
Content structuring for AI-generated snippets & voice search
Writing for AI-generated summaries vs. human users
How to optimize long-form content for LLMs & featured snippets

Optimizing Website Structure for AI Consumption (50 min)

Structuring content for AI models: Chunking, Context, and Schema Markup
Building AI-friendly knowledge bases and FAQs
The role of API integrations & real-time data
Extra: Using programmatic SEO & dynamic content strategies
Extra: Real-time Q&A: Evaluating participants’ websites

Using AI for Competitive Advantage (45 min)

Structuring content for AI models: Chunking, Context, and Schema MarkupAI-powered content generation & augmentation (e.g., ChatGPT, Jasper, Claude)
Automating content workflows with GenAI tools
How to train AI models on your own brand’s knowledge

Back to the future – AI Long Term Impact (45 min)

What is the future of marketing websites when AI search will be the default?
When all of our website traffic will be Agentic AI bots and not humans
The impact on different industries based on AI adoption rate by industry

Live Q&A & Hot Seat Reviews (30 min)

Participants share insights & get live feedback on AI-optimized content

Benefits

Master GenAI Optimization (GEO) to stay visible in AI-driven search. Learn to optimize content, adapt your brand, and future-proof your strategy with hands-on techniques and expert insights.

Expert Mentorship

Learn from industry leaders and real-world AI strategies.

Practical Portfolio

Build a comprehensive practical portfolio showcasing your AI-optimized marketing skills.

Hands-on learning

Apply actionable insights through interactive exercises and real-world case studies.

Alumni Network Access

Connect with other professionals in the G-CMO Academy alumni network for ongoing support and opportunities.

Faculty Members

Elad Hefetz

CEO @ Airfleet

Ofri Touboul

Co-Founder & CEO of Whitebox

Course Fee

Spots are limited. Reserve yours today and take the next step in leveling up your Marketing skills

Standard Price: 1.100 ILS
2+ Team Members: 990 ILS per participant
G-CMO Member/Team Member Sponsored by G-CMO Member/G-CMO alumni: 770 ILS
Prices are VAT included

Cancellation Policy

Once registration is complete, you may cancel your participation according to the following terms:

Cancellations made up to 14 business days before the course start date will receive a full refund, excluding the registration fee of 250 ILS and any credit card processing fees (if applicable).
Cancellations made between 14 and 7 business days before the course will receive a 50% refund of the total amount paid.
Cancellations made less than 7 business days before the course will not be eligible for a refund.
No-shows, for any reason, are not eligible for a refund.
Participation may be transferred to another person upon prior coordination and approval from the course management.
You may request to defer your participation to a future cohort, subject to availability and prior approval.
If the course is canceled by the organizers, you will receive a full refund (excluding credit card processing fees, if applicable) or the option to reserve a spot in a future cohort.
In certain cases, participants may choose to receive a discount or benefit for a future course instead of a refund.

By completing your registration, you confirm your agreement to these terms.