Gen AI Marketing Transformation Leader
New Cohort Launching December 7, 2025 |10 Sessions | Sundays at 6:00 PM | Tel Aviv | In Hebrew
Admission by Interview Only
Program Overview
After a packed first round with Israel’s top marketing minds, we’re back with an even bigger and bolder version of the GenAI Marketing Transformation Leader program.
About The Program:
Led by GenAI expert Shani Burshtein, this program turns senior marketers into certified GenAI Marketing Leaders. You’ll gain the strategic thinking, tools, and hands-on practice to lead AI-driven change across your organization.
This Program Is Designed For:
- CMOs, VPs Marketing, Heads of Growth or Strategy.
- Product Marketing & Marketing Ops Leaders.
- Marketing Technologists & Implementation Leads
If you’re driving AI strategy or building the infrastructure to support it – this is your place.
Why Now?
With GenAI adoption jumping from 50% to 72% in the past year, global companies urgently need professionals who can lead AI implementation – not just talk about it. This program is your opportunity to get ahead of the curve and claim your place as a GenAI transformation leader.
What You’ll Learn
The Core Program – Strategic GenAI Leadership
Mastering Deep Research with GenAI
Transform the way marketing leaders approach research. Learn how to conduct Deep Research using advanced LLMs – from identifying credible sources and extracting key insights to generating executive-level reports in record time.
- Use GPT-4o, Claude & Perplexity for market, competitor, and trend research
- Structure Deep Research projects with Claude Projects: project setup, instructions, and document upload
- Build dynamic research libraries using NotebookLM to summarize, analyze, and cross-reference key materials
- Develop a scalable research workflow that turns GenAI into your strategic research partner
Enhancing Customer Journeys with AI-Driven Storytelling
- Navigating the Age of Information Overload: Strategies for Standing Out
- The Evolution of Content Consumption: Text, Audio, and Video
- Leveraging Audio for Powerful Customer Experiences
- Crafting the Optimal Formula for High-Performance Content
- Integrating AI to Supercharge Your Content Strategy
- Why Your Brand Needs an AI-Driven Storyteller
- Repurpose and Win: Reducing Costs, Accelerating TTM, Boosting Engagement & ROI
- Real-World Success Stories: Insights and Practical Lessons
- Hands-On Workshop: Building Your AI Storyteller – From Concept to Lead Generation in 90 Minutes
Revenue Marketing with a Vibe
- Smart. Sharp. Impactful.
- Leveraging AI to Energize Your Full-Funnel Marketing
- Infusing Energy into Every Customer Interaction
- Eliminating Marketing FOMO: Double Down on Proven Success
- Maximize Revenue Growth with Proven AI Strategies and AI-powered Precision
Master GEO – The Future of Search
- From SEO to GEO: Optimizing for the AI Revolution
- Future-proof Your Marketing with AI-Driven Search Strategies
- Adapting Content for AI-Generated Results & Digital Assistants
- Mastering the Shift from Traditional SEO to AI-Optimized GEO
- Actionable Insights for Dominating AI-Driven Search, including keyword strategy, content optimization, and voice search integration AI-Driven Search
Clay Implementation & AI-Enhanced Go-To-Market
- Accelerating Your Go-To-Market Strategy with AI
- Using Clay to Enhance and Scale Sales Development
- Accelerating Your Go-To-Market Strategy with AI
- Practical Frameworks for AI Implementation in Marketing & Sales
- Boosting Efficiency, Reach, and Results with AI-Driven GTM Tools and Automated Sales Workflows Results with AI-Driven GTM
Google Cloud: GenAI for Marketing Innovation
In this exclusive session, Doron Harpaz from Google Cloud will unpack the latest AI developments revealed at the recent Cloud AI event in Tel Aviv — where thousands gathered to explore the future of AI infrastructure, agents, and scalable business transformation.
- How Google’s AI infrastructure is enabling next-gen marketing solutions
- Introduction to Agents, Workflows, and Cloud-based GenAI tools
- Practical inspiration for marketers navigating digital transformation
- Exclusive insights straight from Google’s frontline AI advancements
Creating Visual Assets with GPT-4o
Discover how to turn ideas into branded visuals within minutes using GPT-4o’s new image capabilities. No design background needed.
- Use GPT-4o to generate logos, infographics, product images, and social media creatives
- Refine prompts to get high-quality, on-brand results
- Combine GPT-4o with tools like Canva and Adobe Express for fast editing and scaling
- Implement visual creation workflows for marketing, branding, and content teams
Inside Amazon’s GenAI Powerhouse: Nova Models, Marketing Use Cases & Live Demos
- Professional & Direct:
GenAI at Scale: Exploring Amazon’s Nova Models and Real-World Marketing Use Cases - Slightly Bold/Modern:
From Prompt to Performance: How Amazon’s Nova Models Are Powering the Future of Marketing and Advertising - Playful but Smart:
Hands on playground
Creative Content Creation and Video Productions:
- Implementing AI tools for creative content creation and video production
- Using AI for social media posts and blog content
Practical Implementation
Don’t Get Left Behind – Embrace Generative AI!
Lead the change in marketing transformation.
Benefits
From hands-on experience to networking with top GenAI professionals, this course provides everything you need to succeed in a dynamic marketing career.
🌟 Extra Benefits Just for You
Closed WhatsApp group – Q&A and knowledge sharing starting from the beginning of the workshop
Session recordings – Dedicated channel with all course recoordings available for one month
Expert Mentorship
Stay ahead with the latest advancements
in Generative AI and its applications in marketing.
Talk the talk, walk the walk
Text, image, video, and audio generation tools. Gain hands-on experience with AI tools for content creation, SEO, and campaign management.
Career Advancement
From ChatGPT to Midjourney, understanding the ecosystem and mastering prompt engineering – the new must-have skill for marketers
G-CMO Network
Join our G-CMO Academy network community for access to unique content & meetups.
Admissions Process
- Submit your CV & LinkedIn
- Personal interview
Leading the Program
Shani Burshtein
Generative AI Marketing, Implementation Specialist
Elad Hefetz
CEO @ Airfleet
Tal Florentin
Founder at Summurai
Israel Blechman
CEO @ TLM.Marketing
Ariel Levin
Founder of SDR Labs
Doron Harpaz
Enterprise Business Manager at Google
Keshet Brosh
Senior Biz Dev Manager GenAI/ML @ AWS
Mor Eldar
Senior Sales Specialist, GenAI/ML @AWS
Sahar Dolev-Blitental
CMO, Flexor
Adi Bar-Lev
VP Brand & Communications, Pentera
Tomer Zuker
Founder, Pave Your Way
Course Fee
Spots are limited. Reserve yours today and take the next step in leveling up your Marketing skills
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- Standard Price: 7,600 ILS
- Early Bird Price till May 1 : 6,850 ILS
- G-CMO Member/Team Member Sponsored by G-CMO Member : 6,500 ILS
- 2+ Team Members: 5,700 ILS per participant
- Prices are VAT included
Cancellation Policy
Once registration is complete, you may cancel your participation according to the following terms:
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Cancellations made up to 14 business days before the course start date will receive a full refund, excluding the registration fee of 250 ILS and any credit card processing fees (if applicable).
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Cancellations made between 14 and 7 business days before the course will receive a 50% refund of the total amount paid.
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Cancellations made less than 7 business days before the course will not be eligible for a refund.
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No-shows, for any reason, are not eligible for a refund.
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Participation may be transferred to another person upon prior coordination and approval from the course management.
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You may request to defer your participation to a future cohort, subject to availability and prior approval.
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If the course is canceled by the organizers, you will receive a full refund (excluding credit card processing fees, if applicable) or the option to reserve a spot in a future cohort.
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In certain cases, participants may choose to receive a discount or benefit for a future course instead of a refund.
By completing your registration, you confirm your agreement to these terms.
Start Your Gen AI Journey Today
Apply now by submitting your CV and LinkedIn profile to schedule your interview and secure your spot in the program!