GenAI Marketing Transformation Leader –ย 
Annual Training Program

New and Enhanced Cohort Launching January 4, 2026 |ย  6 live, instructor-ledย  hands-on sessions + 4 Live GenAI Lab Sessions + Monthly Q&A Sessions + Exclusive WhatsApp Group |Sundays, 18:00โ€“20:30 | Tel Aviv | In Hebrew (Materials & Syllabus in English)

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Program Overview : The Journey

Not โ€œa course and goodbye.โ€ Instead, an accelerated track of 6 sessions (2.5 hours each), 100% hands-on โ€” followed by continued learning together, at the pace of the revolution. Led by GenAI expert Shani Burshtein, this program turns senior marketers into certified GenAI Marketing Leaders.

Phase 1: Foundation Training

6 Accelerated sessions | Sundays | 18:00โ€“20:30 | Starting January 4, 2026

This accelerated, practical track turns senior marketers into confident GenAI practitioners. Over six 2.5-hour sessions we move from model literacy (how models differ and when to use each) to building production-ready AI workflows, creative assets (images & video), and research libraries – finishing with organizational adoption tactics and hands-on implementation templates. The course is 100% hands-on: every lesson includes live demos, step-by-step prompts, in-class exercises and ready-to-use deliverables.

By the end of the program participants will be able to:

  • Explain the strengths & use-cases of major LLMs (ChatGPT, Gemini, Claude, Perplexity, NotebookLM).
  • Design multi-step GenAI workflows that run end-to-end (research โ†’ strategy โ†’ creative โ†’ measurement).
  • Build and test Project-style agents for recurring marketing tasks.
  • Produce on-brand visual assets and short marketing videos using nano/VeO tools.
  • Create a searchable NotebookLM knowledge book to capture and reuse research.
  • Present an implementable GenAI adoption plan for an enterprise team.

Phase 2: Continuous Learning & Support

Live GenAI Lab Sessions (4 per year) :ย 

  • You receive all prompts for the session in advance.

  • Join a 60-minute Zoom session and work directly on your own laptop โ€” not just listen.

  • We go step-by-step through real tasks from your day-to-day work.

  • Live feedback, improvements, and ideas for applying AI workflows inside your team

Your first 4 webinars are free; additional sessions are offered at a discounted rate.

Phase 3: Community & Real-Time Support

  • Monthly exclusive 30-min. sessions: Interactive practical learning where you bring real challenges, practice live, and get actionable feedback.

  • Active WhatsApp Group:

    • Ask questions anytime
    • Get quick answers and support
    • Share wins and learnings with peers
    • Network with fellow marketing leaders
  • Alumni Resource Access: Access to templates, playbooks, and checklists, plus membership in our active alumni WhatsApp community for ongoing support and collaboration.

Phase 4: Add-On:Personal Transformation Track (Optional)

Bi-Monthly Exclusive 30-Minute Sessions (6 sessions over the year)

What You Get:

  • Personal goal-setting: Define your specific marketing transformation objectives
  • Custom assignments: Receive monthly tasks tailored to your work challenges
  • Expert feedback: Get personalized input on your progress and implementation
  • Accountability loop: Ensure continuous progress toward your goals
  • Direct access to program experts for your specific business needs

Investment: +1,500 ILS (in addition to base program)

Why Add This? This isn’t just access to contentโ€”it’s a structured transformation journey with accountability and expert support. Turn learning into measurable business impact with personalized guidance every step of the way.

 

This Program Is Designed For:

  • CMOs, VPs Marketing, Heads of Growth or Strategy.
  • Product Marketing & Marketing Ops Leaders.
  • Marketing Technologists & Implementation Leads

If you want to deeply understand how to work with language models and advanced GenAI applications โ€” to transform the way you think, research, create, and lead strategy.- this is your place.

Why Now?

A new study (Coleman Parkes, Sept 15, 2025) shows that the hype is over โ€” GenAI is already a working marketing infrastructure:

  • 93% of CMOs implementing GenAI report positive ROI, and 83% of marketing teams themselves see returns.

  • 85% of organizations are already in active deployment (vs. 75% in 2024) โ€” efforts are moving from curiosity to daily operations.

  • Direct business impact: 94% report improved personalization, 91% report higher data processing efficiency, 90% report time and cost savings.

  • The forward commitment is clear: 93% are budgeting for GenAI by 2026.

Bottom line โ€” the train has left the station. Whoever doesnโ€™t get on now is already late.

ย 

What Youโ€™ll Learn

The Core Program โ€“ Strategic GenAI Leadersh

Session 1 – 7 Dec – Deep dive: LLMs & ChatGPT (Instructor: Shani BurshteinI

Goals: Understand LLM types, ChatGPT agent features, and how to make ChatGPT an end-to-end teammate.
Core topics

  • LLM taxonomy: reasoning vs. retrieval vs. multimodal models.
  • ChatGPT advanced features: Projects/Agents, memory, tool integration, system-persona design.
  • Turning conversation outputs into structured workflows (data extraction โ†’ analysis โ†’ action).
    Hands-on exercise: Build a ChatGPT Project that performs a weekly competitive scan and drafts a one-page exec brief.
    Deliverable: ChatGPT Project spec + working prompt templates.

Session 2 – 14 Dec – Gemini: From text to visuals & Canvas work (Instructor: Shani Burshtein)

Goals: Use Gemini to transform raw content into charts, graphable insights and Canvas presentations.
Core topics

  • Gemini capabilities and ideal use cases vs. other LLMs.
  • Data โ†’ insight โ†’ visualization pipelines (text โ†’ table โ†’ chart).
  • Using Gemini Canvas to assemble visual narratives and exportable assets (slides, reports).
    Hands-on exercise: Convert a messy research note into a 3-slide executive visual report using Canvas.
    Deliverable: Canvas export + prompt library for visualization tasks.

Session 3 – 21 Dec – Generative imagery & videoย 

Goals: Learn image generation with Nano Banana and video prototyping with Google VEO3.
Core topics

  • Prompt engineering for consistent brand visuals (moodboards, product shots, social formats).
  • Practical pipeline for image iteration, upscaling, and brand matching.
  • VEO3 workflow: script โ†’ storyboard โ†’ scene generation โ†’ voice & edit.
    Hands-on exercise: Produce a 3-frame campaign concept (hero image + two social variations) and a one-minute video storyboard.
    Deliverable: 3 image assets + video storyboard and prompt pack.

Session 4 – 28 Dec – Perplexity & the Comet browser agent (Instructor: Shani Burshtein)

Goals: Use Perplexity for fast, trustworthy research and leverage the Comet browser-agent for automated evidence gathering.
Core topics

  • Perplexity as a research engine: source verification, citations, and live queries.
  • Comet agent: setting up automated web-scans and extracting structured intelligence.
  • Integrating Perplexity outputs into NotebookLM/ChatGPT for actionable reporting.
    Hands-on exercise: Run a live brand/market deep-dive using Perplexity + export a source-backed one-page insights memo.
    Deliverable: One-page insight memo with source list and confidence scoring.

Session 5 – 4 Jan – NotebookLM – building living knowledge notebooks (Instructor: Shani Burshtein)

Goals: Design and maintain NotebookLM libraries to centralize research, briefs, and playbooks.
Core topics

  • NotebookLM ingestion best practices (documents, PDFs, spreadsheets, links).
  • Building searchable knowledge maps and templates for recurring projects.
  • Using notebooks as the canonical source for agent prompts and organizational memory.
    Hands-on exercise: Create a NotebookLM repository for a chosen campaign and generate an executive summary + action checklist.
    Deliverable: NotebookLM project file + ingestion checklist.

Session 6 – 11 Jan – Enterprise adoption: GEO + GenAI implementation (Part A: Elad Hefetz – GEO; Part B: Sahar Dolev-Blitental – GenAI adoption)

Part A – Elad Hefetz (GEO)
Goals: Understand the shift from classic SEO to GEO-driven results and how AI changes search discoverability.
Core topics

  • GEO fundamentals: AI-first search, content formats, structured data & voice optimization.
  • Practical tactics for aligning content to AI assistants and local/semantic search.
    Hands-on exercise: Map content adjustments for an AI-first SERP using a real page.

Part B – Sahar Dolev-Blitental (Adoption & Implementation)
Goals: Build an organizational playbook for rolling out GenAI at scale.
Core topics

  • Change management: training, governance, safety & quality control.
  • Team roles & operating model for AI: owners, โ€œprompt librarians,โ€ reviewers.
  • Measurement: KPIs, success metrics and ROI tracking for GenAI initiatives.
    Hands-on exercise: Draft a 90-day adoption plan for a marketing team (roles, milestones, KPIs).
    Deliverable: 90-day adoption sprint plan + governance checklist.

Part A – Elad Hefetz (GEO)
Goals: Understand the shift from classic SEO to GEO-driven results and how AI changes search discoverability.
Core topics

  • GEO fundamentals: AI-first search, content formats, structured data & voice optimization.
  • Practical tactics for aligning content to AI assistants and local/semantic search.
    Hands-on exercise: Map content adjustments for an AI-first SERP using a real page.

Part B – Sahar Dolev-Blitental (Adoption & Implementation)
Goals: Build an organizational playbook for rolling out GenAI at scale.
Core topics

  • Change management: training, governance, safety & quality control.
  • Team roles & operating model for AI: owners, โ€œprompt librarians,โ€ reviewers.
  • Measurement: KPIs, success metrics and ROI tracking for GenAI initiatives.
    Hands-on exercise: Draft a 90-day adoption plan for a marketing team (roles, milestones, KPIs).
    Deliverable: 90-day adoption sprint plan + governance checklist.

Tools & Resources Used In Class

ChatGPT (Projects/Agents), Gemini (Canvas + multimodal), Perplexity (research + Comet agent), NotebookLM, Nano Banana (image gen), Google VEO3 (video prototyping), Canva/Canva Pro for final polishing. Templates, prompt packs and playbooks will be shared after each session

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Donโ€™t Get Left Behind – Embrace Generative AI!

Lead the change in marketing transformation.

Take the first step

Benefits

From hands-on experience to networking with top GenAI professionals, this course provides everything you need to succeed in a dynamic marketing career.

๐ŸŒŸ Extra Benefits Just for You
Closed WhatsApp group โ€“ Q&A and knowledge sharing starting from the beginning of the workshop

Session recordings โ€“ Dedicated channel with all course recoordings available for one month

Expert Mentorship

Stay ahead with the latest advancements
in Generative AI and its applications in marketing.

Talk the talk, walk the walk

Text, image, video, and audio generation tools. Gain hands-on experience with AI tools for content creation, SEO, and campaign management.

Career Advancement

From ChatGPT to Midjourney, understanding the ecosystem and mastering prompt engineering – the new must-have skill for marketers

G-CMO Network

Join our G-CMO Academy network community for access to unique content & meetups.

Admissions Process

  • Submit your CV & LinkedIn
  • Personal interview

Leading the Program

Shani Burshtein

Generative AI Marketing, Implementation Specialist

Elad Hefetz

CEO @ Airfleet

Sahar Dolev-Blitental

CMO, Flexor

Tal Zaguri

Senior Product Manager

Program Feeย 

Spots are limited.ย  Reserve yours today and take the next step in leveling up your Marketing skills

Base Program

Price: 7,600 ILS

  • 6 Foundation Sessions
  • 4 Live Lab Sessions
  • WhatsApp Community Support

Full Transformation Program (Base + 1:1)

Price: 9,100 ILS

  • Everything in Base Program
  • PLUS 6 Monthly Personal Coaching Sessions

Cancellation Policy

Once registration is complete, you may cancel your participation according to the following terms:

  • Cancellations madeย up to 14 business days before the course start dateย will receive aย full refund, excluding the registration fee of 250 ILS ย and any credit card processing fees (if applicable).

  • Cancellations madeย between 14 and 7 business days before the courseย will receive aย 50% refundย of the total amount paid.

  • Cancellations madeย less than 7 business days before the courseย willย not be eligible for a refund.

  • No-shows, for any reason, areย not eligible for a refund.

  • Participation may beย transferred to another personย upon prior coordination and approval from the course management.

  • You may request to defer your participation to a future cohort, subject to availability and prior approval.

  • If the course is canceled by the organizers, you will receive aย full refundย (excluding credit card processing fees, if applicable) or the option to reserve a spot in a future cohort.

  • In certain cases, participants may choose to receive aย discount or benefit for a future courseย instead of a refund.

By completing your registration, you confirm your agreement to these terms.

Start Your Gen AI Journey Today

Apply now by submitting your CV and LinkedIn profile to schedule your interview and secure your spot in the program! ย 

Apply now

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