Home » Academy » Early Stage Startups #2

Marketing Mastery for Early Stage Startups

10 Sessions × 3 hours | Sundays 18:00 | Starts April 12, 2026 | Hosted at Google for StartUp, Tel Aviv

A light bulb with a colorful, geometric pattern on a dark background, featuring green and purple blocks, symbolizes the innovation and creativity often found within early-stage startups.

Program Overview

Marketing at Startups Speed : How to Build a Brand, Growth, and Community When There’s No Time (or Budget)

The world of tech is evolving at an unprecedented pace. Rapid development cycles and the rise of no-code / low-code and visual prototyping tools have drastically shortened time-to-market. This new reality places immense pressure on early-stage marketing leaders, who must deliver a strong sales pipeline, define the brand, and execute growth strategies — all with limited resources.

Led by Startup Growth Mentor Pe’era Feldman, this 10-week, hands-on program is built to meet that challenge. Designed for first marketing hires at tech startups, the program combines foundational knowledge, practical tools, and adaptable frameworks that empower participants to thrive as the sole marketing driver in their company. Participants will work both individually and in peer mini-cohorts to design, test, and present a live GTM plan for a startup of their choice.

This Program Is Designed For:

First marketing hires (Head of Marketing, VP, CMO, Marketing Manager) who own the majority of marketing activities in an early-stage startup.
ICs in startups already handling marketing responsibilities in addition to other roles.
External marketing professionals seeking to transition into startup marketing and services.

Entry into the program is selective. Applicants must submit their application alongside an updated CV and LinkedIn profile.

Why Now?

The startup landscape has never been more competitive — and the expectations on marketing leaders have never been higher. With funding rounds tightening, boards are demanding leaner budgets, faster pipeline results, and data-backed storytelling. At the same time, GenAI and new digital tools are redefining what’s possible — giving marketers unprecedented leverage to do more with less.

This course is designed specifically for this moment: to give startup marketing leaders the skills, confidence, and frameworks to build brand credibility, drive growth, and align tightly with business and investor expectations.

Curriculum Overview

The course is composed of 10 sessions, and is divided into 3 content modules:
1) Strategy & Foundation

2) Execution & Growth

3) Optimization & Scale.

Module 1: Foundational Strategy & Position

Session 1: Limor Reznik

How to Start from Zero – Launching a Startup Without a Budget

How to build an initial story for a product that doesn’t fully exist yet. Launching a website, newsletter, and initial traction. Connecting founders and marketing.

Session 2: Nadia Hitman

Branding and Growth in a Competitive Market

Positioning and differentiation in a world full of competitors. How to create a unified brand language when growing fast. Rebranding under pressure.

Session 3: Leron Kornreich

Storytelling for Investors, Customers, and Media

How to tell a story that makes investors believe. Writing a narrative for every stage of fundraising. Real-world examples of campaigns that “made noise.” Investor relations.

Session 4:

Fundraising & Investor Relations

The Funding Landscape (Seed, Series A, Series B, etc.). Early-stage Startup goals and KPIs- From the investor’s eye.

Module 2: Full-Stack Execution & Go-to-Market

Session 5: Pe’era Feldman

Growth Marketing & Acquisition

Ultra-Lean Budgeting. Creative Marketing Tactics (founder narrative, partnerships). ROI Over Spend: $CAC and ‘test-and-kill’ channel validation.

Session 6: Noga Cohen

Content as Growth Tool & Community

How to build a community around a product. User-generated content. Brand management through Authenticity.

Session 7: Adi Itach

Marketing-Product Collaboration & B2B Website

The role of marketing within product teams. Launching new features. Turning market Insights into the Roadmap. Building Your B2B Website: From build to Pipeline.

Session 8: Tal Zaguri

Marketing in the Age of AI- workshop

AI workshop: Generative imagery & video. Prompt engineering for consistent brand visuals. VEO3 and Nano Banana practical pipeline.

Session 9: Varda Caspi

How to Cast a Big Shadow When You’re a Small Startup from Israel

Remote Penetration Strategy and defining faraway markets. Cultural Hook & Localization. Global Team Execution.

Session 10: Roy Itzhaki

LinkedIn for Startups: From Profile to Pipeline

Optimize Your Company Page & Profile. Master Organic Reach. Build Your Founder Brand.

Module 3: Measurement, Leadership, & Scale

Session 11: Alon Maimoni

Data-Driven Marketing in a Startup

Critical metrics for a startup at different stages. Analysis tools and lean working methods. How to Prevent Data Overload.

Session 12: Panel of Marketing Executives

Exit, Scale, or Fail — Real Marketing Stories

Panel: What I learned from the startup that failed/was sold/exploded with growth. Common mistakes. How to build a marketing career in a changing world.

Benefits

Learn from Real-World Examples: Analyze successful marketing campaigns from early-stage startups and meet leading marketers who took young startups from Zero to one.

From hands-on experience to networking with top PMM professionals, this course provides everything you need to succeed in a dynamic PMM career.

Expert Mentorship

Receive guidance from industry experts with experience in early-stage startup marketing.

Practical Portfolio

Develop a portfolio of real-world marketing plans and strategies tailored to your startup’s needs.

Career Advancement

Gain the skills to excel as the first marketing hire and build a strong foundation for future growth.

Alumni Network Access

Connect with other professionals in the G-CMO Academy alumni network for ongoing support and opportunities.

Faculty Members

Pee’ra Feldman

Early Stage Start-Up Growth Advisor

Limor Reznik

Chief Marketing Officer, 2bcloud

Adi Itach

Marketing & Strategy Advisor, Freelance

Nadia Hitman

CMO, Air Doctor

Alon Maimoni

Chief Revenue Officer, N2W Software

Leron Kornreich

Principal & Chief PR Strategist, Si14 Global Communications

Varda Caspi

VP Marketing, Aiode

Elad Hefetz

CEO @ Airfleet

Tal Zaguri

Senior Product Manager

Noga Cohen

Marketing Consultant

Roy Itzhaki

Founder @ BizDev Labs

Course Fee

Spots are limited. Reserve yours today and take the next step in leveling up your Marketing skills

Price: 6,500 ILS

Cancellation Policy

Once registration is complete, you may cancel your participation according to the following terms:

Cancellations made up to 14 business days before the course start date will receive a full refund, excluding the registration fee of 250 ILS and any credit card processing fees (if applicable).
Cancellations made between 14 and 7 business days before the course will receive a 50% refund of the total amount paid.
Cancellations made less than 7 business days before the course will not be eligible for a refund.
No-shows, for any reason, are not eligible for a refund.
Participation may be transferred to another person upon prior coordination and approval from the course management.
You may request to defer your participation to a future cohort, subject to availability and prior approval.
If the course is canceled by the organizers, you will receive a full refund (excluding credit card processing fees, if applicable) or the option to reserve a spot in a future cohort.
In certain cases, participants may choose to receive a discount or benefit for a future course instead of a refund.

By completing your registration, you confirm your agreement to these terms.