Cyber Pro Marketing Program
13 Sessions x 2.5 hours | Starting 2025 | Sundays 6PM | Acceptance requires an interview | Hosted at Check Point Software Technologies
Program Overview
Led by Cyber expert Yitzy Tannenbaum and Partnered with CheckPoint, the G-CMO Cyber Marketing Program offers a comprehensive exploration of the cybersecurity industry, equipping participants with the knowledge and skills needed to excel in marketing within this high-demand sector. Through a blend of foundational cybersecurity concepts and advanced marketing strategies, participants will engage in practical exercises, case studies, and best practices, ensuring they are ready to tackle the unique challenges of cybersecurity marketing.
This Program Is Designed For:
- Seasoned marketing professionals seeking to transition into the cybersecurity industry.
- Cybersecurity marketers looking to sharpen their industry-specific tools and frameworks.
- Entry into the program is selective. Applicants must submit their application alongside an updated CV and LinkedIn profile.
Why Now?
With the cybersecurity sector rapidly evolving, there is an increasing demand for marketing professionals who understand both the technology and the unique marketing challenges in the industry. Now is the ideal time to develop specialized expertise, gain hands-on experience, and learn from top experts in the field.
This program prepares you to become a certified Cyber Marketing Leader. Learn from senior executives and gain the strategic and tactical skills needed to excel in this fast-growing, high-demand industry.
Curriculum Overview
Cyber Marketing Overview
Introduction to the course and key concepts. Overview of cybersecurity technologies,
trends in the Israeli market, and the structure of a cybersecurity marketing
department.
Introduction to Cybersecurity Technologies
Comprehensive overview of key cybersecurity technologies including network
security, cloud security, endpoint security, application security, and DevSecOps.
Explore identity management, SOC functions, and supply chain security principles.
Go-to-Market Strategies and Positioning
Developing market strategies and effective positioning for cybersecurity products.
Focus on market segmentation, targeting, and competitive differentiation.
Demand Generation and Growth for Cybersecurity
Strategies for lead generation, demand creation, and growth. Emphasis on multi-
channel marketing campaigns and optimizing demand generation efforts.
Marketing Communications and PR
Best practices for communication strategies, content creation, public relations, and brand management. Includes crisis communication and social media strategies.
Sales Enablement
Equipping sales teams with necessary tools and resources. Focus on developing
sales content, training, and aligning marketing with sales goals.
Analyst Relations
Engaging with industry analysts to build credibility and influence. Understanding different analyst firms and how to effectively interact with them.
Market and Competitive Analysis
Conducting market and competitive analysis to inform marketing strategies. Includes market segmentation, targeting, and competitive intelligence tools.
Cyber Personas
Creating detailed buyer personas specific to the cybersecurity market. Identifying key decision-makers and tailoring marketing messages.
Tech Partnerships and Channel Partners
Exploring technology partnerships and the landscape of channel partners and MSSPs. Best practices for co-marketing and engaging with partners.
Physical and Virtual Events
Planning and executing successful physical and virtual events, including trade shows and webinars. Best practices for event promotion and engagement.
Storytelling
Using storytelling techniques to engage and educate audiences. Crafting compelling narratives and incorporating multimedia elements.
Spotted a Cybersecurity Marketing Role but Lacking Confidence to Apply?
Benefits
From hands-on experience to networking with top Cybersecurity professionals, this course provides everything you need to succeed in a dynamic Cyber career.
Expert Mentorship
Gain insights and feedback from cybersecurity experts in top-tier organizations.
Talk the talk, walk the walk
Graduates own a portfolio of case studies and projects, showcasing their marketing capabilities to potential employers.
Career Advancement
Gain exposure to potential recruitment opportunities in cybersecurity roles.
Alumni Network Access
Connect with other professionals in the G-CMO Academy alumni network for ongoing support and opportunities.
Leading the Program
Yitzy Tannenbaum
Sr. Product Marketing Manager, Palo Alto Networks
Aviv Cohen
CMO, Pentera
Amit Daniel
Strategic Advisor to CEO and management, Self Employed
Gily Netzer
SVP Marketing, JFrog
Michael Yehoshua
CMO, WiseStamp
Miki Hakak
Head of Global Partner Development, Check Point
Caroline Rosenberg
Chief Marketing Officer, Cybersecurity Advisor and Seraphic Security
Maayan Sella
VP Demand Generation, Pentera
Adi Bar-Lev
VP Brand & Communications, Pentera
Tom Sadon
Head of Product Marketing, Clutch Security
Course Fee
Spots are limited. Reserve yours today and take the next step in leveling up your Marketing skills
-
- Standard Price: 5,550 ILS
- G-CMO Member/Team Member Sponsored by G-CMO Member : 4,500 ILS
- 2+ Team Members: 3,800 ILS per participant
- Prices excluding VAT
Start Your CyberPro Journey Today
Apply now by submitting your CV and LinkedIn profile to schedule your interview and secure your spot in the program!