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Global B2C Marketing Mastery

10 Sessions x 3 hours | Starting January 2026 | Sundays 6PM | Acceptance requires an interview

Program Overview

A practical, role-based training program built for professionals working in consumer-focused marketing environments. The course covers the full fun B2C marketing experience – from product led growth, consumer driven insights strategy, brand building, performance ads, influencer marketing & partnerships, global to local and KPIs.

The program is structured by domain expertise, allowing each participant to deepen their knowledge and experience in their area of focus. Relevant assignments are integrated into the program for real-world learning.

Participants will gain tangible takeaways that can be applied, tools, proven methodologies, and frameworks from senior marketers across global B2C brands. The program blends strategic thinking, creative execution, and performance-driven growth in one powerful learning experience.

This Program Is Designed For:

Marketing professionals with 3+ years of experience in either B2C marketing, growth, creative marketing strategy, product marketing or brand roles. It’s also suitable for experienced marketers wanting to enter the fun world of B2C:)
Applicants must submit their CV, LinkedIn profile and complete a short interview.
Only 40 of the most promising candidates will be accepted.
Those who complete the course will join the G-CMO Academy Alumni Network with access to exclusive meetups, webinars, and community content.

Why Now?

The world of B2C marketing is shifting faster than ever—consumer behaviors are evolving, global competition is rising, and new AI-powered tools are reshaping the way brands connect with audiences. Marketers who want to stay ahead need to master the intersection of creativity, data, and performance today—not tomorrow. This program is designed to give you an immediate edge: the latest frameworks, hands-on tools, and proven strategies from leaders who are actively shaping global consumer brands right now.

Curriculum Overview

The course is structured around key areas of B2C marketing:

- Consumer Driven Strategy & Insights
- Brand Building, Reputation & Consumer Experience
- GTM & global localization
- Product Marketing & Store Visibility
- Performance Creatives & Campaign Execution
- Growth Infrastructure & Attribution
- Influencer Marketing, Partnerships & Community-Led Growth
- OKRs & KPIs

Sessions are built around real-world examples, hands-on guidance, and expert-led discussions.

Understand Your Company and Go-To-Market Strategies

Consumer Insights to Drive Strateg
Putting the MVB into a Winning Brand Strategy

Performance Creatives & Brand Campaigns

Performance Creative – Building Winning Creativ
PPC- Performance Advertising for B2C
Disruptive 360° Brand Campaigns
Attribution – Cracking the Growth Measurement Black Box
Brand Reputation – Managing Reviews & Trust

Influencers, Partnerships & Communities

Influencer Marketing – From Strategy to Measurement
Online Partnerships, Affiliates & Media Buying
Creating Communities that Become Brand Evangelists
Setting OKRs for Marketing Success

Product Marketing

GTM & Personas – Targeting & Positioning
Product Marketing for B2C Companies
Consumer Experience – Building Seamless Journeys

Global to Local

Marketing Localization- Adapting Products to Cultures and Markets
Cracking Store Marketing for Visibility & Credibility

Faculty Members

Get to know the leading lecturers of this course

Yael Artsy

VP Global Customer Experience, Strauss Water

Nadia Hitman

VP Marketing, Air Doctor

Varda Caspi

VP Marketing, Aiode

Talya Benyamini

Chief Marketing Officer, eTeacher Group

Mascha Sachs

VP of Marketing, Blazepod

Michael Yehoshua

CMO, WiseStamp

Sagih Keinan

Sr. Director, Creative Performance & Innovation projects @HiBob

Benefits

From hands-on experience to networking with top PMM professionals, this course provides everything you need to succeed in a dynamic PMM career.

Expert Mentorship

Gain insights and feedback from expert PMMs in top-tier organizations.

Talk the talk, walk the walk

Graduates own a portfolio of case studies and projects, showcasing their PMM capabilities to potential employers.

Career Advancement

Gain exposure to potential recruitment opportunities in PMM roles.

Alumni Network Access

Connect with other professionals in the G-CMO Academy alumni network for ongoing support and opportunities.

Course Fee

Spots are limited. Reserve yours today and take the next step in leveling up your Marketing skills

- Standard Price: 6,500 ILS
- G-CMO Member/Team Member Sponsored by G-CMO Member : 5,500 ILS
- 2+ Team Members: 4,500 ILS per participant
- Prices are VAT included

Cancellation Policy

Once registration is complete, you may cancel your participation according to the following terms:

Cancellations made up to 14 business days before the course start date will receive a full refund, excluding the registration fee of 250 ILS and any credit card processing fees (if applicable).
Cancellations made between 14 and 7 business days before the course will receive a 50% refund of the total amount paid.
Cancellations made less than 7 business days before the course will not be eligible for a refund.
No-shows, for any reason, are not eligible for a refund.
Participation may be transferred to another person upon prior coordination and approval from the course management.
You may request to defer your participation to a future cohort, subject to availability and prior approval.
If the course is canceled by the organizers, you will receive a full refund (excluding credit card processing fees, if applicable) or the option to reserve a spot in a future cohort.
In certain cases, participants may choose to receive a discount or benefit for a future course instead of a refund.

By completing your registration, you confirm your agreement to these terms.