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AI-Powered Sales Enablement

6 Sessions x 3 hours | Starting November 30, 2025 | Sundays 6PM | included 4 Online Sessions | Acceptance requires an interview

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Program Overview

Led by Rotem Doron and Noni Kofman, seasoned Enablement leaders and founders of Enable-IL, Israel’s leading Revenue Enablement community Together, they bring years of hands-on experience enabling high-performing sales teams and aligning marketing efforts with GTM strategy in fast-paced tech environments.
Through engaging sessions, real-world case studies, and hands-on workshops, participants will learn how to drive adoption, build trust with sales teams, and apply AI powered enablement frameworks to elevate marketing’s revenue impact. You’ll walk away with the tools and confidence to become a strategic partner to your sales org — not just a content creator, but a true growth enabler.

Starts Nov 16, 2025 | 6 sessions (3 hrs each) | Sundays at 6 PM | Hybrid format | Admission by interview

This Program Is Designed For:

Marketing professionals working in or with high-growth tech companies who want to gain strategic influence across the go-to-market (GTM) motion and become true growth enablers.

Product marketers, content marketers, and campaign managers looking to better align their work with sales outcomes and revenue goals.
The first marketing hire in a startup — whether titled Head of Marketing, CMO, VP, or Marketing Manager — wearing multiple hats and looking to build credibility and collaboration with sales and GTM leaders.
Marketing ICs in tech startups who want to deepen their understanding of the sales process and improve their ability to drive sales enablement outcomes.
Freelancers and consultants offering marketing services to B2B tech companies, who want to offer enablement-aligned strategies that increase their value.
Marketers looking to transition into Revenue Enablement roles or explore cross-functional career paths in GTM, RevOps, or Sales Strategy.
Junior sales enablement professionals eager to grow their impact, sharpen their marketing collaboration, and advance their careers within GTM teams.

Entry into the program is selective. Applicants must submit their application alongside an updated CV and LinkedIn profile.

Why Now?

Today’s B2B landscape demands that marketing professionals go beyond brand awareness and lead gen — they must be strategic growth partners. This course is designed for modern marketers who want to become indispensable collaborators to sales teams and Revenue leaders, while leveling up their knowledge of AI, enablement, and buyer-centric strategy.

Curriculum Overview

Session 1: Understanding the Revenue Engine & Sales Reality

Objective: Develop a shared understanding of the sales engine, buyer journey, and where marketing drives influence.

GTM team structures (SDRs, AEs, SEs, CSMs, RevOps)
Sales funnel and modern buyer journey mapping
Sales methodologies (MEDDICC, Challenger, SPIN)
Key sales KPIs and metrics (pipeline coverage, win rates, ACV, ARR, etc.)
Challenges sales teams face and what they need from marketing
Common misalignments between sales & marketing
AI Touchpoint: Leveraging buyer intent and predictive lead scoring tools to understand sales priorities
Exercise: Buyer persona journey mapping.

Takeaway: A GTM alignment map and key sales KPIs every marketer should know

Session 2: What Sales Enablement Really Does?

Objective: Define sales enablement, why it exists, and its impact on revenue teams.

The evolution of enablement (v1.0: training → v2.0: strategy + tech + AI), Enablement at different growth stages.
Sales enablement pillars: Training, Content, Coaching, Processes, and Tools
Enablement tech stack (LMS, CMS, conversation intelligence, etc.)
Measuring enablement: adoption, usage, and impact on revenue
ACV, ARR, etc.)
Where AI fits in: Intelligent learning paths, call intelligence, predictive performance coaching, insight mining.
Case Study: How a well-executed enablement program accelerated sales performance
AI Touchpoint: AI in onboarding and coaching

Takeaway: A strategic enablement framework + glossary of essential tools

Session 3: Marketing as a Strategic Enablement Partner

Objective: Learn to co-create with enablement to increase impact across product launches and sales readiness.

Product marketing vs. enablement: Roles and responsibilities,
Ownership mapping (Messaging, CI, training, etc.)
Messaging alignment: Playbooks, battlecards, launch decks
Case Study: A successful product launch through enablement-driven adoption
AI Touchpoint: Mining call data with CI to refine messaging and objections

Takeaway: A co-planning template for marketing-enablement collaboration

Session 4: Creating Content for Sales Adoption & Buyer Experience

Objective: Learn how to ensure sales actually uses the materials marketing creates.

Why sales doesn’t use marketing collateral – common pitfalls and challenges
Embedding assets into sales workflows (CRM, enablement tools)
Enabling seller confidence in messaging
Content validation: Sales feedback loops, knowledge matrix
Case Study: A marketing asset that became a “must-have” for sellers
AI Touchpoint: Prompt engineering & content versioning

Takeaway: A content adoption checklist and examples of sales-ready collateral, frameworks and methodologies for AI powered content creation, management, and alignment.

Session 5: Proving Value – Metrics, Mindset & Reporting

Objective: Measure and communicate marketing’s impact on sales performance.

Developing an enablement mindset
Quick wins that drive visible impact
Types of data we have, where we can find it and what we can do with it
Aligning marketing goals with sales metrics
Real-Life Story: A marketing professional who transformed their impact through enablement
Touchpoint: Using AI tools for insight analysis and performance tracking

Takeaway: A reporting template + checklist of measurable enablement strategies

Session 6: Capstone Project – Build & Pitch Your Enablement Strategy

Objective: Apply course insights to create a practical enablement initiative tailored to your organization.

Choose a real sales challenge to address
Build a cross-functional enablement plan (content, training, tools)
Define metrics for success and adoption strategy
Present your strategy in a pitch to the cohort
AI Touchpoint: Leverage AI tools to support strategy development and asset creation

Outcome: A certification-ready, strategic enablement plan ready for internal implementation

Benefits

Learn to align with sales, drive impact, and leverage AI tools to boost marketing performance. Walk away with practical frameworks, real-world experience, and a strategic plan you can use immediately.

Expert Mentorship

Learn directly from seasoned enablement leaders with real-world experience in fast-paced tech environments.

AI-Powered Tools

Gain hands-on experience with the latest AI solutions for enablement, onboarding, and content creation.

Career Advancement

Gain the skills to excel as the first marketing hire and build a strong foundation for future growth.

Alumni Network Access

Connect with other professionals in the G-CMO Academy alumni network for ongoing support and opportunities.

Faculty Members

Rotem Doron

Senior Manager, Global Sales Enablement @ Silverfort | Co-Founder @Enable-IL |

Noni Kofman

Sales & Revenue Enablement Consultant | Co-Founder @Enable-IL |

Course Fee

Spots are limited. Reserve yours today and take the next step in leveling up your Marketing skills

Price: 4,500 ILS

Cancellation Policy

Once registration is complete, you may cancel your participation according to the following terms:

Cancellations made up to 14 business days before the course start date will receive a full refund, excluding the registration fee of 250 ILS and any credit card processing fees (if applicable).
Cancellations made between 14 and 7 business days before the course will receive a 50% refund of the total amount paid.
Cancellations made less than 7 business days before the course will not be eligible for a refund.
No-shows, for any reason, are not eligible for a refund.
Participation may be transferred to another person upon prior coordination and approval from the course management.
You may request to defer your participation to a future cohort, subject to availability and prior approval.
If the course is canceled by the organizers, you will receive a full refund (excluding credit card processing fees, if applicable) or the option to reserve a spot in a future cohort.
In certain cases, participants may choose to receive a discount or benefit for a future course instead of a refund.

By completing your registration, you confirm your agreement to these terms.