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Advanced PMM Leadership Program
A year-long professional development program for PMM teams and experienced Product Marketing Managers working in companies.
10monthly sessions
3hours per session
3expert-led lessons per session
Sundays, 18:00 to 21:00 ยท In person, live online and recorded
RegisterAbout the program
Advanced product marketing expertise, combined with practical AI workflows, automation, cross-functional collaboration and professional development.
Participants apply the learning to challenges from their own companies throughout the year.
Developed with senior marketing and PMM leaders, the curriculum focuses on the capabilities companies need their product marketing teams to demonstrate today.
Program objectives
- Strengthen strategic and practical capabilities across the PMM role.
- Connect customer insights, positioning and GTM execution to business objectives.
- Integrate AI and automation into everyday PMM workflows.
- Improve collaboration with Product, Sales, Customer Success, Marketing and leadership.
- Develop the judgment, communication and ownership needed for broader responsibilities.
Who it is for
- PMM teams working in technology and global companies.
- Experienced Product Marketing Managers responsible for positioning, GTM, launches or sales enablement.
- Senior PMMs preparing to lead a domain, function or team.
What the program includes
- 10 monthly sessions, three hours each.
- Three 40-minute lessons per session, led by industry practitioners.
- Real company cases, practical frameworks and examples of professional deliverables.
- AI workflows, automation and PMM operational practices.
- Applied exercises, discussion and Q&A.
- Monthly implementation assignments and a final PMM case presentation.
Detailed curriculum
10 sessions, three lessons each
| Session | PMM expertise | Tools & execution | Collaboration & professional development |
|---|---|---|---|
| 1The Modern PMM | PMM expertisePMM responsibilities, product lifecycle, business objectives and Jobs to Be Done. | Tools & executionBuilding an AI-enabled workspace for research, analysis and writing; validating outputs. | Collaboration & growthUnderstanding company expectations, assessing capabilities and building a development plan. |
| 2Market & Customer Research | PMM expertiseMarket definition, segmentation, ICP, customer interviews and buying barriers. | Tools & executionAnalyzing interviews and sales conversations with AI; building ongoing insight workflows. | Collaboration & growthWorking with Product, Sales and Customer Success to turn insights into decisions. |
| 3Positioning & Competition | PMM expertiseDifferentiation, value propositions, alternatives and supporting evidence. | Tools & executionCompetitive monitoring, AI-assisted analysis and actionable battlecards. | Collaboration & growthPresenting recommendations, navigating conflicting views and building alignment. |
| 4GTM Strategy | PMM expertiseAudiences, channels, growth motions and multi-product GTM. | Tools & executionTranslating strategy into workstreams, ownership, dependencies and milestones. | Collaboration & growthConnecting recommendations to company goals and communicating trade-offs to leadership. |
| 5Messaging & Narrative | PMM expertiseMessaging hierarchy, strategic narrative, proof points and audience adaptation. | Tools & executionAI-assisted content workflows based on approved messaging and shared knowledge. | Collaboration & growthPresenting ideas, explaining strategic choices and managing stakeholder feedback. |
| 6Launch Excellence | PMM expertiseLaunch objectives, scope, readiness, risks and post-launch planning. | Tools & executionAutomating approvals, reminders, asset tracking and status reporting. | Collaboration & growthLeading without direct authority and managing cross-functional dependencies. |
| 7Sales Enablement | PMM expertiseBuying journeys, sales narratives, demos, objections and win/loss insights. | Tools & executionBuilding and maintaining enablement resources informed by sales conversations. | Collaboration & growthPartnering with Sales, delivering effective training and encouraging adoption. |
| 8Measurement & Operations | PMM expertiseMetrics for adoption, launches and business impact; contribution and attribution. | Tools & executionWorking with RevOps, company data, dashboards and automated reporting. | Collaboration & growthPresenting results, lessons and recommendations to leadership. |
| 9PMM Leadership & Growth | PMM expertisePrioritization, planning, resource allocation and readiness to lead. | Tools & executionCreating repeatable processes, playbooks, templates and documented workflows. | Collaboration & growthExpanding ownership, using feedback and planning professional progression. |
| 10Final Presentations & Career Readiness | PMM expertisePresenting an end-to-end PMM case with expert feedback. | Tools & executionDemonstrating problem-solving, AI use and professional judgment in practical assignments. | Collaboration & growthBuilding a professional story, portfolio and interview presentation. |
Practical outputs
What you build during the year
- Customer insight brief
- Positioning framework
- Competitive battlecard
- GTM plan
- Messaging framework
- Launch plan
- Sales enablement kit
- Measurement framework
- Professional development plan
The final presentation brings these capabilities together in a case based on a real business challenge.
Registration
Join the 2027 program
Complete the registration form with your current role, company, PMM experience and learning objectives.
Regular price NIS 6,500
Member company NIS 5,500