Employer Brand Marketing EMEA at AWS, G-CMO Co-founder and Co-founder of Join Digital Talent Agency

Professional experience:

I’m an entrepreneur with vast experience in establishing companies from scratch and a senior executive with over 20 years of experience.

Mu current position is Employer Brand Marketing EMEA @ Amazon Web Services (AWS).

My previous positions include:

CEO of Nirshamim Ltd. a unique lead generation company – successfully sold to the largest media group in Israel at the time.

Co-Founder & CMO of Join Digital Talent Agency, a recruiting agency for digital marketing positions.

Head of Culture and Innovation @ AppsFlyer, where I established the employer brand strategy for the company.

Director of People Brand & experience @ Verbit.ai, where I led the employee brand globally.

Featured as one of the top 100 Israeli Tech Leaders You Need To Know by the Wall Street Journal in 2022.

Awarded one of 100 top digital media influencers in 2018.

I hold a bachelor’s degree in communication and journalism (honors) and an MA in Social science.

On a personal note:
I constantly challenge the status quo and focus on the positive. Passionate public speaker, women’s rights advocate, and a proud 3rd generation holocaust survivor.

What is great marketing for me – in 1 sentence:
Eating your own dog food