Shiri Grosbard

Shiri Grosbard


Director of Innovation & People Experience, AppsFlyer, G-CMO Co-founder and Co-founder of Join Digital Talent Agency

Professional experience:
I’m an entrepreneur with vast experience in establishing companies from scratch and a senior executive with over 20 years of experience.

Today I am the Director of Innovation and People experience @ AppsFlyer, where I lead the employee brand in 18 offices around the world.

My previous positions include:
CEO of Nirshamim Ltd. a unique lead generation company – successfully sold to the largest media group in Israel at the time.
Co-Founder & CMO of Join Digital Talent Agency, a recruiting agency for digital marketing positions.

I was awarded one of 100 top digital media influencers in 2018

I hold a bachelor’s degree in communication and journalism (honors) and an MA in Social science.

On a personal note:
I constantly challenge the status quo and focus on the positive. Passionate public speaker, women’s rights advocate, and a proud 3rd generation holocaust survivor.

What is great marketing for me – in 1 sentence:
Eating your own dog food