Yaniv Shapira | Moroccanoil

AVP International Marketing & PR

Professional experience:
I started my career in the beauty industry 15 years ago, 10 of which I spent with L’Oreal (Israel & USA), in both Luxury and Professional divisions managing various marketing teams. In the past few years, I was fortunate enough to gain experience also in sales, BD, and even operations.
On a personal note:
Married to Liron and father of Mika, Noga & Omer. I’m passionate about NYC, which was my home for 5 amazing years, love to travel, and do Cross-Fit training.
Great marketing for me is:
“Good marketing helps customers take the next step. Great marketing helps them understand what the step is, why they should take it, or if they even should” Murilo De Favari