Yaffa Cohen-Ifrah | Vitech

SVP, Marketing

Professional experience:
I am a B2B Tech Marketing expert and senior executive with years of experience in various positions and companies. I am currently SVP of marketing and corporate communications at Vitech, a leading global provider of cloud-native solutions for the insurance, retirement and investment administration. I am a passionate and highly motivated leader with hands-on experience running a global marketing organization. I have experience in all aspects of global marketing, marketing strategy, branding and positioning, demand generation, analyst relations, awareness, digital marketing, media relations and go to market strategy. I also have over 20 years of experience in investor relations roles for global publicly traded companies.
On a personal note:
Married with two teenage children. I am passionate about fashion and use to work for Saks Fifth Avenue and Victoria’s Secret in New York. I love music and, in the evenings, a glass of red wine.
Great marketing for me is:
Great marketing for me is all about outcomes and results – It is about doing something that makes prospects undertake an action that helps fulfill the objectives of our organization.