Yael Shafrir | ReShuffle

Co-Founder and CEO

Professional experience:
An international marketer and business executive with extensive experience building teams from scratch, accelerating growth and running P&Ls across multiple locations.
Former CMO of Meet in Place, VP of International Partnerships at Playbuzz and VP of Business Development at Trendline. Currently Co-Founder and CEO of ReShuffle, a holistic e-learning startup for middle schoolers.
On a personal note:
I truly believe in following your heart and chasing your dreams. Love music, arts, food and smart people. Passionate about transforming education. Happily married to Yuval, mother to Tamar & Amit.
Great marketing for me is:
Marketing for me is about engaging people.
It doesn’t really matter what for – although I myself do have an increasing tendency for positive stuff – as long as you caught their attention, got them interested and – the holy grail – made them take action.