Professional experience: I am a senior sales, business development and marketing executive with nearly 20 years experience working both in international and local markets.
I have experience in successfully leading complex B2C and B2B market access programs, with multiple healthcare stakeholders (Patients, Practitioners, KOLs Providers, Payers), to accelerate sales both globally and locally.
I hold an MBA from Heriott-Watt University, Scotland and a BSc in Biology/History and Philosophy of Science from The Hebrew University, Israel.
On a personal note: Married, proud mom of amazing 3 kids.
In my free time I enjoy dancing as if no one is watching and singing as if no one is listening….
Great marketing for me is: Marketing for me is the art form that we use to tell our business’s story and build relationships with our customers.