Professional experience: I’ve been marketing and selling ideas for the past 20 years. Starting a product and community manager in 1998 for a (seriously) social media product I fell in love with telling stories and with getting people to “do what I want” and understand what I’m trying to explain.
Over the past 20 years telling stories became my art and turning it into a measurable business became my vocation.
On a personal note: Read “Bridge of Birds” by Barry Hugehart
Great marketing for me is: The ability to float between short term and long term marketing while not losing touch with either.
Seeing the tactics and the strategy and combining them into one coherent stream which strengthens the brand and empowers the sales.