Professional experience: I am an experienced marketing and monetization executive with a proven track record of more than 20 years in performance marketing and advertising management including online marketing, market analysis and branding. At Sciplay I built the marketing, monetization and VIP care departments from scratch and was lucky enough to be part of the executive team that took the company public.
On a personal note: I believe in change and adoption of new realities in order to grow and improve. “Progress is impossible without change, and those who cannot change their minds cannot change anything” – George Bernard Shaw
Great marketing for me is: Understanding your audience, conveying your message a creative and memorable way and measuring performance in order to constantly improve.