Professional experience: Nir has been the VP Marketing of eToro since 2016. He originally joined the company in 2011 as the Head of Business Intelligence. A statistician at heart, Nir believes in mixing his analytical background and skill set with creativity in order to continuously outperform when it comes to user acquisition.
On a personal note: Married + 4. Love music and playing the guitar. I love to play card games, calculating probabilities, and the best strategies behind each game.
Big fan of red wines and going on road trips between wineries with my wife and friends.
Great marketing for me is: Using humor in creatives always works to bring better results. And it’s also fun to create!