Professional experience:
I am a CMO with more than 18 years experience in managing innovative marketing for B2B and B2C organizations.
I have worked in some of the largest international markets including London, New York, Vancouver, and Tel Aviv. I have established a digital, innovative and measurable marketing approach in three firms – NaanDanJain, STK bio ag and IDE technologies. Prior to that, I was managing marketing communications at HAZERA SEEDS, worked as a product line manager at DELTA GALIL and at THE STANELY WORKS and as an Account executive at Maccan Erickson in Tel Aviv.
I am passionate about understanding users , creating the right story and, ultimately, delivering a direct, positive and significant impact on sales.
Great marketing for me is:
Marketing is all about potential and existing customers – identifying them, understanding them, providing them with a clear message that immediately engages them with the brand and finally delivering an attractive offer to which they just cannot refuse.
