Miki Hakak | Checkpoint

Head of Partner Development, Harmony

Professional experience:
Miki has over 15 years of strategy, marketing, and business development experience with leading global hi-tech companies in the fields of Telecom, Mobile, AdTech, Cyber and AI. He held the role of VP BD & Marketing at Argus Cyber Security, VP BD & Marketing and Head of OEM Business at Appnext (acquired by Affle), a leading mobile monetization platform powered by cutting edge AI & ML. The company serviced tens of thousands of advertisers and publishers worldwide, where Miki managed global marketing and established a new multi-million dollar mobile monetization business with top OEMs, including Samsung, Xiaomi, and Lenovo. Previously Miki served as VP BD & Strategic Marketing at Cellebrite, Head of Marketing & Strategy at Nasdaq traded MX-1 (acquired by SES), Director of Marketing & BD at Amdocs Services Division, and Corporate Development & Strategy Lead at Amdocs. A certified commercial lawyer, Miki holds an MBA (Wharton – Recanati Program), Masters in Law and B.A in Economics from Tel Aviv University.
On a personal note:
Being responsible for strategy, BD and marketing functions has enabled me to do what I am passionate about: making an impact and leading significant business growth – from corporate level strategy, market opportunity identification and growth engine development, to concrete multi million dollar new revenue driven by focused marketing, sales enablement, synergetic alliances and M&A. Married and a father of 3 teenagers (+ a dog), we love to engage in a bonding, high-adrenaline, off the beaten track experiences in Israel and around the world, from white-water rafting to Guinness book roller coasters, remote tribes and unique cultural events. Along the years we have developed numerous trip plans we happily share with friends… feel free to ask!
Great marketing for me is:
Understand your audience: build messaging tuned to the value customers are looking for, use the right channels to make an impact and lastly monitor and further improve.
Expertise:
Strategy, Branding , mentorship
Skill Set:

Blog Posts, Articles, Interviews, Podcasts: