Mickey Nave | Eitan Medical

VP Corporate Marketing

Professional experience:
I’m a marketing executive with over 15 years of experience specializing in international markets, leading B2B marketing in medical and healthcare companies. In my current role, at Eitan Medical , a global leader in the field of Drug Delivery solutions, I lead our global brand and Eitan Medical’s web and digital infrastructure. My team is all about identifying the hero moments along the journey and providing a unique and memorable experience for our customers. I feel fortunate to be part of the global healthcare arena with Eitan Medical, Lumenis and previous companies I worked for in the past and get energy from making a positive impact on patients’ lives. As a tech-savvy professional, I am passionate about MarTech and strongly believe that Technology empowers Marketers, giving us more flexibility and control in driving the business forward. Orchestrating and applying the various technologies to work efficiently together is a challenge I enjoy taking.
On a personal note:
My motive is to find the silver lining in any situation, both in my personal and professional life. I believe that by keeping a positive and open mindset and having the right partners on board, the sky is the limit.
Great marketing for me is:
The instinct behind great marketing is optimized by science. A deep understanding of the data is a must for brands to understand the real impact of their investment and their ideas over business’ performance.
Expertise:
Demand Gen, digitalization , B2B marketing strategy
Skill Set:

Blog Posts, Articles, Interviews, Podcasts: