Michal Wachstock | Personetics

Head Of Global Marketing

Professional experience:
With 20 year of experience, I am an execution oriented marketing executive with a passion for process and automation and the power it brings to high touch marketing programs. From my very first start-up, Zend Technologies, on through Clarizen, Sisense and now Personetics – the hands-on, guerilla marketing techniques, the promise of new technology and the thrill of big wins, is what continues to drive me. I pride myself on the wide breadth of experience I have gained including customer marketing, product marketing, online marketing, marketing automation and online sales including eCommerce, funnel marketing, conversion optimization, SEO, PPC, content marketing, affiliate marketing, PR, analytics and social media marketing.
On a personal note:
I once thought to try my luck working somewhere that wasn’t high-tech…came running back in less than a year. I am built for the Israeli start-up, I love getting my hands dirty, trying new things and am willing to bump my way to success. Plus I adore being a mom to 3 while trying to fit in as much yoga yoga yoga as I can.
Great marketing for me is:
Great marketing is effectively impacting a prospect’s decision to trust your organization.