Maya Rotenberg | WhiteSource

VP Marketing

Professional experience:
A performance-driven marketing leader that gets things done. I live by the mantra that what gets measured gets managed. With a background in engineering and product management, I understand how the technology works and how it can be applied to solve business problems. I bring a proven track record in successfully tackling complex problems and translating them into actionable plans that deliver results. I’ve built the WhiteSource marketing team from scratch to what it is today – a passionate team of 20 marketers changing the story of application security.
On a personal note:
I believe it is essential to have a passion for what we do. Passion drives vision, inspiration, and motivation and fulfills us when we accomplish our goals.
Great marketing for me is:
Engaging with your audience by telling a good story about the importance of your solution.