Professional experience: As our marketing team continues to grow, and the company expands geographically, my team works relentlessly to ensure we maintain our leadership position in the industry. I manage the corporate marketing team at Kaltura. Our team covers everything from PR, thought leadership, and analyst relations, to branding and creative, video production, and SEO, digital advertising, and events. We cover four different industries, promoting a wide range of video solutions and products, as well as our corporate messaging and unique video platform as a service. We do a lot with a little and have a lot of fun in the process.
On a personal note: I thoroughly enjoy the incredible G-CMO community, which serves as both a source of inspiration and professional development. And when I’m not busy working or playing with the G-CMO gang, my four kids keep me pretty busy and entertained.
Great marketing for me is: I know it sounds like a cliche, but I’m going to say it anyway – great marketing to me is finding the right balance between the art and the science. Balancing between the “fluffy” and the data-driven sides of marketing, and never losing sight of the fun!