Lior Peleg | Netafim

Director of Corporate Marketing

Professional experience:
I started my journey in the ag-tech industry 15 years ago as a young agronomist working for the specialty fertilizer company Haifa, and immediately pivoted to market development and marketing. Later on, working for the irrigation company NDJ, I evolved into product management and then business management, serving as Territory Manager for Asia. In 2015, I joined Netafim, the world’s largest irrigation company, where I headed up the Strategic Crops initiative and established the Product Marketing department, until being appointed Corporate Marketing Director, leading our brand & content, product marketing and digital teams. I hold a bachelor’s degree in Plant Science, and a master’s in film production.
On a personal note:
I’m Maya’s life partner and father to Lily and Nuri. I enjoy hiking and diving and am super passionate about cinema and music.
Great marketing for me is:
Great marketing is about getting the story right – to the right audience, based on the right insight, on the right channel, and at the right time.