Professional experience:
I bring 14 years of marketing experience, with a proven track record in planning, structuring, executing, and leading marketing activities, with hands-on digital marketing experience.
My journey is a bit unorthodox, and that is why I bring with me added value: I studied the arts of design and visual communication, so I started my career path as a multidisciplinary designer (focusing on UI/UX). When I was presented with promotion options, I couldn’t refuse – I found myself climbing up the ladder, moving from design to product, to marcom and the holy grail – managing marketing, in a very unique journey.
After 13 years I’ve accumulated knowledge and experience in various marketing roles and sectors – I had the privilege of establishing a marketing operation from scratch, with proven results – both at my roles as VP Marketing at commIT, CMO of Taldor Group, and at global startups. The common thread is always focusing on technology that will better the world (truly am passionate about that).
On a personal note:
Wife to the most supporting husband in the world, Mother of 2 beautiful toddlers, lives in the mushav and loves painting and music. If I wasn’t a marketer, I would have been an artist or a curator.
I love to lecture to students and perform on national stages, Plus I love writing and always aspire to make a positive impact.
Great marketing for me is:
I believe that great marketing means to understand the business goals, products and people; Make informed decisions using data, and translate them creatively to bottom-line results.
